A gift card is a physical card or an online voucher that you can buy and give to someone you care about. If you don't know someone very well but still want to shower them with gifts, a gift cards is a great option. A gift card is also a great gift if you know the person likes the store or its theme but don't know exactly what they need.   So, you can give them exactly what they want and give them a lot of freedom. Lastly, a gift card doesn't have to be impersonal. If you know that your friend loves a certain restaurant, it would be a very nice and personal touch to get them a gift card to that restaurant.   Most stores let you choose how much money to put on a gift card.   You don't even have to go to the store anymore to buy a gift card, especially if it's a last-minute purchase. You can just go to the store's website and buy the gift card there.        

Why your online shop should sell gift cards

  If you have a website where you sell goods and services, selling gift cards online can be a good idea. Selling gift cards is a great way to get your current customers to bring in new customers. Your customer's friends and family might not know about your business, but if they give them a gift card, they'll have to go to your website and spend the amount. This will bring you, new customers.  

Set up a page

You should make a page on your website where people can go to buy gift cards. You should also let customers choose how much to put on the card or give them a few choices.  

Brand your gift card

Make sure the online gift card you're sending to a customer via email has your company's name on it. It's very important that the online coupon has a nice design and that your logo and brand are easy to spot.  

Have a system

Set up a way to keep track of all the gift cards you've sold. Keeping track of all the gift cards that are still good and how much money is left on them is a great way to manage all the gift cards you sell. Tip: Once a customer has used a gift card, mark it in a way that shows it has been used so that they can't use the same gift card again.  

Collect email addresses

Once your new customers have used their gift cards and written down their email addresses, you can send them emails with discounts during special holidays. We'll talk more about this below.  

Sell additional products

If you own a spa or massage place, you can also use gift cards to sell extra things. You can put your company's logo on bathrobes or slippers and sell them. It could be anything that has something to do with your business. It's a great way to bring in more money.  

You’ll have great margins

Lastly, another great thing about gift cards is that some of them don't always get used. Or some of the amounts will be used, but some will be left unused. So, you'll have a lot of room to work with. Once the card has expired, which usually happens after a year, the customer can't use it anymore, even if they haven't used it yet. This means that even if the person doesn't use the gift card, you still get something out of it. If they use it, you have a new customer, but if they don't, you still get the money.        

A great time to sell online gift cards

There are times and seasons when it's easier and more profitable to sell and promote your gift cards. We'll tell you when you should put more time and effort into your gift card promotions below.  

Christmas

During the holidays, it's a good idea to give your gift card promotions a little extra push. So many people are looking for gifts, but many of them don't have time to go out and buy them. So, there will be a rise in gift certificates right before Christmas. With gift certificates, you don't have to worry about shipping and delivery times, which is a plus. Instead, the online coupon will be sent straight to the customer's email inbox.  

Every other holiday such as Black Friday, Cyber Monday, Back to school, etc.

There are other holidays that also make people want to buy gifts. During the holidays, when most stores and online shops have sales, people are more likely to buy gifts for their friends and family. You should also get what's yours.      

Gift cards with Shop Gift Option

  You can start selling gift cards to your customers if you are a Shop Gift Option customer and have your own online store with us (Business + Ecommerce tier). In our online shop, you can choose how much you want to sell on your gift cards and make other changes.   You can offer different gift cards with different amounts, and you can make sure they look nice so that customers can print them out if they want to.   And remember that selling gift cards in your online shop is a very good idea. You may have customers who spend less than the amount on the gift card, and you can also use gift cards to refund orders. This keeps the money in your business.  

Posh Wrap: Gift Option Manager App

  If you have an online store, you can offer a gift wrapping service to help you boost your sales, especially during holidays. You can download Posh Wrap: Gift Option Manager App from CanCode.io, it helps your customers to choose a product to give as a gift because the App has a feature that will help you create a gift guide. The App can be installed easily and in a convenient way, it can be added directly as an option to your product page.