// How to Use Pre-Orders to Verify, Pre-sell, and Boost for a New Product - CanCode.io | eComm/Web/UXUI Design & Development - 2023 Blog Details

CanCode.io Blog

How to Use Pre-Orders to Verify, Pre-sell, and Boost for a New Product

Methods for Verifying, Selling, and Making people excited about your product by using Shop Pre Order Manager App

  When it comes to businesses that sell things online, pre-orders have never been more diverse or useful.   After posting a picture of your product and a short description, you can get hundreds of orders from people all over the world by the end of the day. This shows that your product is good or even helps you launch it.   Pre-orders, for example, help with cash flow, give more flexibility when introducing new products, and lessen the risks.   When selling pre-orders, there are a lot of things to think about. Let's look at Shop Pre Order Manager App, how they work, and how to make them work when they start. We'll also look at how to make them profitable after they're up and running, so we can make money.   Pre-order  

It's important to know what a pre-order is.

  For a pre-order, you must choose an item that you are willing to wait for until it comes out or can be bought. Once they're ready, they'll be sent to the person who paid. Customers can order things before they are actually for sale.   cancode.io gift option app ecommerce tips User experience UX   In some cases, pre-orders come in a wide range of shapes and sizes, depending on what is going on. Established brands who want to test, validate, and capture demand for their next product will have different needs than startups who need money for their first manufacturing run. The first-of-its-kind product may have more room for error than a re-release of a favorite old one.   Pre-orders can help a wide range of businesses, from small start-ups to big businesses like Sony's huge Playstation 5 pre-sale to small boutiques in your town.   • Pre-orders aren't clear when or why they'll be made available.   Trying to sell tangible things is a risky and costly business. Thousands of dollars are spent on product development and inventory that may or may not work, all based on hunches and stories. Pre-orders can be a good way to make sure a product is worth making before you spend money on making it.   It's not easy to run a business that sells physical goods:   Often, products have a lot of third-party providers with whom you have to work together to make them work.   It will then be up to you or your assembly partner to send back their share of your product to the people who made it (typically from overseas).   Finally, the final units need to be put into packaging from another supplier before the product can be shipped. This is the last step.   All of these things are taken into account when you think about how the design process, sourcing, and back-and-forth communications work.   Time-consuming? Definitely. When everything goes as planned, it's like a miracle. Because it takes a long time and costs money, it also takes at least six weeks from when you place an order to when the goods are in your warehouse and ready to sell.   A company can start taking orders and making money while the above process is still going on if they offer pre-orders. Instead, this is different from a traditional "waterfall" approach, in which each stage must be done before the next one can start.   Another good use for pre-orders is the "minimally viable product" (or MVP). Testing a product idea before making a long-term commitment is common in the software industry, but it isn't as common in the world of eCommerce. Even though it's more difficult to test a real product, it's never been easier to make mockups of new product images. New designs and colors can be put on sale before stores have to make them. If the item sells well enough through pay later and crowdfunded pre-orders, the store doesn't have to make the item.  

Choosing a method of pre-ordering Crowdfunding vs. paying someone right away

  There are a lot of different ways to pre-order, and each has its own set of potential customers.   Now, you can buy preorders that you can pay for right now. The most common type of pre-order is this one. It's basically the same as a normal purchase, but it takes a little longer for it to arrive.   Then, pay for pre-orders when they come in. The consumer buys now but plans to pay for it later. The seller and buyer have agreed that they can both walk away from the deal at any time because no money has been exchanged yet, so there is no risk.   Crowdfunding. It is possible to list pre-production products on crowdfunding platforms like Shop Pre Order Manager App with an approximate delivery date (usually months, not days). If a certain number of pre-orders are made, customers won't be charged until a certain number of pre-orders are made.  

Disclaimer

  There are some countries that don't allow or restrict the purchase of things that aren't yet for sale. To make things even worse, "pay later" pre-orders may be your only viable option for now. To make sure your business practices don't break the law, you should always do your own research.  

"Pay now" pre-sale orders

  When you place a pre-order this way, the payment is made right away at checkout, just like with a normal transaction. It will say "pre-order," and there will be a note explaining why it will take longer to get your item.   Advantages: • It's good for your cash flow to get paid right away. • Clients who are interested in a product that is out of stock now but will be back soon can get in touch with you through this method. • This way, the app can start taking orders for a product as soon as there is no more in stock. • Most of the time, more information can be shown (e.g. shipping date). Disadvantages: • As a result, shipping costs can get more complicated, and there may be a lot of confusion about what is being bought. • A bad choice for people who have already paid and are facing a long or unknown wait time. Major supplier and shipping delays can have a big impact on a company's reputation and make it hard for customers to deal with.  

Pay later pre-orders

  You'll see a "pre-order" button instead of the "buy now" button, just like with "pay now" pre-orders. In the meantime, these pre-orders will be kept in a separate system until you are ready to pay for them. Payment links are sent out to customers at this point, so they can finish their order on your website.   Advantages: • As long as you aren't charged until you're ready, you can take orders for new products that will be coming out soon. • Offer pre-orders for new products and only start making them if you get enough orders. • It doesn't matter whether you've already bought from your suppliers or not. Your customers can be charged at any time. • As long as they haven't been paid for, all pre-orders are kept in a separate system from the rest of the business. • Apps usually have an email campaign for each product that can be used to let people know about new features, delays, and payment links. • Before: "Afterwards, you'll pay for it." Most of the time, pre-orders don't hurt sales of your regular products, but it's not always the case. When a customer places a pre-order, the money doesn't come out of their account until the product is delivered. Disadvantages: • Payment isn't taken right away. • Some pre-orders won't need to be paid for at all. • Pre-orders for things that aren't already in stock aren't made right away.  

Crowdfunding

  cancode.io gift option app ecommerce tips User experience UX   Crowdsourcing is when a lot of people help a new product or project come to fruition by giving money or time. This is not like venture capital, private equity, or angel investments, which are all investments.   Most of the time, this investment comes in the form of long-term pre-orders, but it doesn't always (often more than 6 months). In order to get the word out about this offer, a campaign website that talks about the product, its importance, and why it's important to invest in it is used instead. Use a crowdfunding platform like Shop Pre Order Manager App on your own site to make things easier. Advantages: • You must meet a sales goal set by the campaign in order for the campaign to be a success. In order to fulfill orders, you must meet that goal. • An upfront payment lets you use the money to make things. • For new products, these campaigns are great because they can take up to six months for people to get their new products after they sign up. Kickstarter backers tend to be early adopters and more forgiving of small flaws and delays in the products they fund. • It's common for third-party crowdfunding platforms to spread the word about your campaign to their own fans, as well (especially if your product is particularly innovative or timely). Over half of the money we raised came from their email newsletter and people who found us on Kickstarter when my previous business went public on the site. Disadvantages: • This isn't the best way to keep releasing new products. Inventors and start-ups will find it more useful to use. • To run and set up a campaign page on a third-party platform, a lot of work is needed (for example, you often need a video and supporting visuals to show off the product). • Crowdfunding platforms often charge a 5% fee in addition to transaction fees. • Most of the well-known crowdsourcing projects worked because they paid for people to go to the websites of other businesses instead of going to their own. • In general, people who buy from you are called "early adopters," and they may not be your target market. • If you want to learn more about crowdfunding, you can check out Shopify's list of the best crowdfunding platforms for getting money.  

In what way does Shopify deal with pre-orders

  In order to run a pre-order campaign on Shopify, all you need to do is install a Shopify app that has what you need.   People use Shop Pre Order Manager App to tell other people that a product is on order and won't be delivered for a while. By replacing the "buy" button with a "pre-order" button, as well as giving more information, it is possible to show this information.   cancode.io gift option app ecommerce tips User experience UX Pre-order This is how you keep track of pre-orders that have not yet been processed through your checkout. Shop Pre Order Manager App is used to keep track of these pre-orders.   Shop Pre Order Manager App, have the following:   Which products and how many will be available for pre-order? It could be that there is no stock, a specific variant, or a time limit on the item.   The button's look is very important.   Characteristics that make people more likely to buy (such as a countdown timer)   In your Shop Pre Order Manager App dashboard, you can start making listings as soon as the app is installed. You can download and install the app from the Shopify App Store. If you choose certain things, the app will interact with the theme of your store.   If you have problems with the app, I suggest reading the app's user manual or, if you're not sure or don't have a developer on staff, contacting the company's customer service department.  

Having a good pre-order promotion

  cancode.io gift option app ecommerce tips User experience UX   When Shop Pre Order Manager App is set up, it's easy to put new pre-order products on the market. Most of your time will be spent taking pictures and writing the text for your product page.   You can save time and money by taking product photos before you need them.   Using factory samples from the company you buy from can help you get your product shots done before the real thing arrives.   People have already taken pictures of and changed the look of things like this. Paying a retoucher on a freelancing site to fix these photos instead of starting the whole art direction/shoot/retouch process from scratch would save money and time.   Others use digital rendering tools to make product images for you, and they do this for a fee, too. In terms of fashion, this is a great way to make things that are often cut.   High-quality images of products that are similar to yours can be used as-is or as a starting point for a new picture of your own. Many vendors offer these images.   For example, pre-order products can be sold on Amazon, eBay, and other e-commerce sites. The following tactics, on the other hand, have worked very well for me.  

Use viral loops and rewards to spread the word about your business

  Customers who spread the word about your pre-order product can be rewarded, but true virality is hard to achieve on-demand. A lot of stores give discounts to people who share their store URLs on social media. Most of the time, a third-party program is used to do this.   Pre-order discounts that are only available for a short period of time can be a good way to make a customer want to buy something right away.   cancode.io gift option app ecommerce tips User experience UX   A way to make your pre-order unique without lowering the price is to put customers on a waiting list. As a result, customers can share a link to the company in order to be added to the waitlist.  

Incentives can be used in a new way

  As a result of pre-ordering through the Shop Pre Order Manager App, the company has met its environmental goals while encouraging customers to buy. There is a lot more information about Shop Pre Order Manager App on their website.   "We only make things in small batches, but we know that many of you don't get to try our most popular styles." In this case, we only make the things you order, which means less waste and a better environment. It also means that things that were once out of stock are now back in stock.  

Pay to have your social media posts seen by more people

  cancode.io gift option app ecommerce tips User experience UX   It's not a surprise that companies use social media to promote pre-orders. There is a good chance that your business will do best on social media sites like Facebook and Instagram, as well as social media sites like Twitter and Snapchat.   These paid social media strategies might be worth looking into:   Based on your current customer base, use Facebook and Instagram as "lookalikes." Then, try out 3 or 4 different creatives for the pre-order ad with three or four different designs. If your list is big enough and your ability to segment by previous purchases is strong enough, you could try to reach out to people who have bought a similar product in the past.   The people who looked at your pre-order page but didn't buy should be retargeted by you again. This time, you might even think about giving a discount. Tracking pixels can be used in the EU, but how? You should make sure your store has a "cookies banner" on it.   Short videos that can be shared on social media could be a way for you to spread the word about your business. This is especially true if the video or product is new or interesting.  

Be part of a group

  The group is online. Are you the leader or the member of the group? The community can be a great place to spread the word about your pre-order release for free.   With the help of online communities like Facebook groups, forums, and slack channels, it's easy to connect with people who have the same idea or point of view. This new pre-order product is aimed at what group of people?   People should never send spam or make transactional appearances at all costs. Try to make a name for yourself in the community by talking to people, telling stories, and being interested in what others think. These are great ways to start a relationship with the people you want to reach.   If you want to find out where your ideal customers spend their time online, SparkToro is a great tool. As specific as possible about your brand and product, the more likely you will be to make money.   Early adopters love to be the first to get their hands on new things, so you might want to start by launching to a small group first.  

Work together with influential people

    This is an excellent way to get people who are interested in what you have to offer. You can work with another business or an influencer to make a limited-edition project together. In order to find the right influencer for your pre-order product, you can look at a lot of different websites.   There are low-risk experiments that can be done with pre-orders that allow you to "pay later." If you can get an influencer to bring a certain number of people to your store who want to pre-order something, you can work out a deal to make a collaboration product. if the goal isn't met, you should email them to tell them. If this is the case, customers will be waiting for you to show up.   A lot of people are competing with each other in the "influencer marketing" field, which means that prices have never been so high.   If you want to send out pre-release product samples to a small group of people, this is a less expensive but also more risky way to do it. Include a handwritten note that explains why you chose this person to promote your product. If you don't want to appear manipulative, don't ask for anything in return. There's a good chance that if they like it enough, they'll post it on their social media accounts. To get a mailing address, you can call them directly or talk to a person who works for them.
TOPICS:

Start to build your project with CanCode.io

Get free online marketing tips and resources delivered directly to your inbox.

Please Wait

Thank you for sign up!

No charge. Unsubscribe anytime.

Comment Policy

We welcome relevant and respectful comments. Off-topic comments and spam will be removed.

Leave a Reply

Your email address will not be published. Required fields are marked *