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How UX Designers can Increase the Value of a Business?

UX design is a very big and broad field. It has an effect on every business in the world. Modern designs idea has affected every type of business. As Adam Judge has said, “The alternative to good design is bad design. There is no such thing as no design.” But how much are good designs worth to a business? Do UX designers help businesses in ways that can be seen and felt? Yes! Studies show that the return on investment (ROI) of UX design could be as high as 9,900%! Also, McKinsey says that companies in the top quartile of the McKinsey Design Index grow twice as fast as the industry benchmark. Here's a good example: After putting money into good UX design for their five-step online banking sign-up process, Bank of America saw a 45 percent rise in customers. Good UX design not only draws in users but also has the potential to increase conversions by a lot, which is what gives a business real value. Design increases sales keeps customers, makes them happy, and keeps them coming back. UX designers make changes to products and services that are good, measurable, and of high quality. I'll talk about these changes in this article.  

Positive, Quantifiable Design Contributions

  Investing in designs can bring a lot of value to any business, but digital businesses in particular can get a lot out of it, as shown in Figure 1.  

design UX

  Let's take a look at some shocking numbers that show how important UX design is:
  • When a customer has a bad experience, 89% of them will buy from a competitor. Good experience in designs isn't just a nice thing to have. It's a modern must-have. Every business should put money into making sure users have a good time. If they don't, they are actively trying to get their customers to go to the competition.
  • Seventy percent of new projects fail because the people who use them don't like them. This shows that good UX design can help a business do well in the market, and UX research can even help them make their products more diverse. UX design also has a big effect on how new products and services are made and how well they sell.
  • When you put money into good UX design, you can cut development time by up to 55%. So, adding UX designers to a project cuts costs and shortens the time it takes to finish.
  • Eighty percent of fixes made to digital products after they've been released affect how people use them. Having a well-designed user experience from the start saves time and trouble in the long run.
  • When you put money into good UX design, support costs go down by up to 90%. After investing in good UX design, many companies have seen their support costs go down in this way. So, UX design has both short-term and long-term benefits, which I've already talked about. This is how important good UX design is.
  • Key performance indicators (KPIs) can be improved by up to 83% when the UX design is good. So, UX design helps companies more consistently reach the goals they've set for themselves. These better KPIs show how much value UX design added during design, development, and even after the product was launched.

Positive, Qualitative Design Contributions

It shouldn't come as a surprise that good UX design provides a lot of value. The return on investment (ROI) is almost impossible to figure out. Now, let's look at some of the less tangible benefits and extra value that good UX design brings.  

1. Giving a thorough understanding of users

When it comes to UX design, the user is always put first. As shown in Figure 2, user research gives UX designers a deep understanding of their users' needs and behaviors. This is a crucial part of their work.   UX   This information is good for business. In 2017, companies spent a total of $20 billion on data solutions in order to learn more about what consumers need and want. But UX professionals offer a lot more by making personas and storyboards based on what they find out about users. UX researchers not only collect data but also make sense of it by drawing conclusions from it. They use their conclusions to create user personas, which are fictional representations of the people who use our products. Also, the logic loop of usability testing is an important part of an iterative design process, which makes sure that the user is thought of from the beginning to the end. This, of course, leads to products that are better suited to the needs of users. The key to many business opportunities is being able to accurately understand what users want.  

2. Giving a brand value and making it easy to remember

Over the past few decades, UX designers have made some of the most iconic and memorable parts of brands. Even though these are visual design elements, like Facebook's famous "Like" button or Amazon's perfect shade of orange, this is true for all UX design—at least in organizations that are smart enough to use design to its fullest. Another good example is the almost-addictive refresh swivel on Instagram, which has become a brand identifier but is more about interaction design than visual design. Design-thinking-based businesses can always make a bigger mark on branding than those that only use corporate business tactics. In a modern digital setting, this is clear from the visuals and interactions that make up so many user touchpoints. 73% of consumers say that the value of a brand is an important part of their buying decisions. So, building a strong brand adds a lot of value to any organization, and having a design thinker working in branding can have a huge effect on any business.  

3. Getting an edge over the competition

Design is often what sets a good brand apart from a great one. Today, there are many free tools that can be used to make your own app or website. However, it's unlikely that a product made with one of these tools would be as good as something made by a professional UX designer. Users might not be able to explain why they like a well-designed product better than a bad one, but they can tell you that they do. Most users might not be able to see how experience design affects their decisions, but it does. Many scholars say that Facebook beat out MySpace as the "world's largest social media platform" because of its UX design. Facebook eases users into the sensitive process of giving up their personal information, making them more comfortable and eventually gaining their trust in the platform. On the other hand, users of MySpace had to give a lot of personal information right away. MySpace's interface has always looked and felt older than Facebook's. Also, Facebook's user interface has been updated more often, which is another reason why MySpace has died.  

4. Putting design thinking into a culture

UX designers research, approach, and solve some of the world's biggest problems in unique and very effective ways. As shown in Figure 3, a culture of design thinking is now essential to the success of a business.     One of the most important tools a UX designer has is the design-thinking process. Here are the five steps of this design thinking process: • Empathize— Find a problem, study it, and learn about the people it affects the most. • Define— Make a statement of the problem, and your whole project should be about solving it. • Ideate— Start coming up with ideas and coming up with possible solutions to the problem. • Prototype— Make and show these design solutions in a rough form at first. • Test— Test and improve your design solutions over and over again, paying attention to how well they work. Design thinking is also helpful because it can be used in many different ways. But the design-thinking process is even more unique than these steps because it goes in cycles. It's more like a loop than a straight line, and there's no end in sight. This creates a mindset of continuous improvement and iterative design, which spreads through design and makes Kaizen a part of a business's culture as a whole.  

5. Breaking down the barriers between physical products and services and digital ones

In the last few decades, businesses have changed a lot. Now, as shown in Figure 4, they offer cross-channel user experiences. Digital products are pushed on us by service providers, and physical stores try to give us a good shopping experience.     Apple is a company that does this very well. Even though the company makes and sells hardware, customers also pay for the digital experience and service that Apple offers. When you buy an Apple product, you have to do a lot more than just choose a device. Apple's stores are always spotless because they are made with the customer in mind. Unboxing their products is better than unboxing other products. The fit and finish of their hardware are beautiful. They have some of the best software in the world. Apple is at the top of its field because of how well they pay attention to details and keep track of the whole process. Without the work of some of the best process designers in the world, this would not have been possible.  

Conclusion

Since the beginning of the information age, it's no secret that UX design has become more and more important to businesses. All parts of our world are now tied together by the digital revolution. Different experiences—human, digital, and physical—work together in a seamless way to give the consumer the full experience. Without a doubt, UX designers are the ones who understand and can manage the whole design-thinking process the best. Most people know that UX design has a good return on investment (ROI) for their businesses, which makes a lot of money. But a lot of the value that UX designers can bring to a company is much harder to measure. This column should have shown some of the intangible benefits that UX designers can bring to a company.
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