CanCode.io Blog

The Ultimate SEO Checklist for E-Commerce Companies

by Cyrille Vail
Getting Traffic

February 2, 2023
05 minute read
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KEYWORD CONSIDERATIONS

Conduct detailed research on keywords your target customers use to find your product.
Scope out the competition for your keywords using SEMrush and Open Site Explorer.
Focus each page on the primary keyword or phrase.
Determine secondary keywords for each page.
Optimize your homepage for your brand name.

SOCIAL MEDIA INTEGRATION

Include social share buttons on all appropriate pages.
Make sure your content is shareable.
Clearly display links to your social media accounts on your homepage in the header or footer.
Bonus Tip: People love to share what they just purchased with their friends on social media. Include this capability on your e-commerce site.

INTERNAL LINKS

Link to a relevant variety of internal pages on your site, not just your homepage.
Ensure that your anchor text differs from the page title it’s linked to.

PAGE DESCRIPTIONS

Be brief: Page descriptions should be 100-150 words.
Include primary and secondary keywords.
Avoid keywords stuffing your page descriptions.
Be sure your copy is original (avoid manufacturer-provided descriptions) and proofread by a professional editor.

PAGE CONTENT

Use your primary keyword 2-5 times; include secondary keywords where relevant.
Provide engaging and creative content types: videos, interviews, podcasts, infographics, surveys, etc.
Deliver a value proposition and call to action.

URLS

Put your brand name in your URL.
Separate each word in your URL with a dash.
Structure your URLs logically and consistently. Use categories and filters to accomplish this.

PAGE TITLES

Keep your page titles under 70 characters.
Always include your primary keywords.
Create specific and unique titles.
Never keyword stuff your titles.

PAGE LOAD TIMES

Have pages load in under 3 seconds (shoot for 1.5).
Size images appropriately (suggested 352 x 550 pixels).
Use .gif, jpg or png formats.
Minimize the plugins you use on your site - these can show your site down.
Turn off trackbacks and pingbacks.
Use Google PageSpeed Insights.

WEBSITE ERRORS

Sign up for Google Webmasters Search Console or use SEMrush SEO audit and check regularly for page errors.
Set up and submit a sitemap.
Set up redirects for pages that no longer exist.

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