// The Ultimate SEO Checklist for E-Commerce Companies - CanCode.io | eComm/Web/UXUI Design & Development - 2023 Blog Details

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The Ultimate SEO Checklist for E-Commerce Companies


  • Conduct detailed research on keywords your target customers use to find your product. 
  • Scope out the competition for your keywords using SEMrush and Open Site Explorer. 
  • Focus each page on the primary keyword or phrase. 
  • Determine secondary keywords for each page. 
  • Optimize your homepage for your brand name. 


  • Include social share buttons on all appropriate pages.
  • Make sure your content is shareable. 
  • Clearly display links to your social media accounts on your homepage in the header or footer. 
  • Bonus Tip: People love to share what they just purchased with their friends on social media. Include this capability on your e-commerce site. 


  • Link to a relevant variety of internal pages on your site, not just your homepage. 
  • Ensure that your anchor text differs from the page title it’s linked to. 


  • Be brief: Page descriptions should be 100-150 words. 
  • Include primary and secondary keywords. 
  • Avoid keywords stuffing your page descriptions. 
  • Be sure your copy is original (avoid manufacturer-provided descriptions) and proofread by a professional editor. 


  • Use your primary keyword 2-5 times; include secondary keywords where relevant. 
  • Provide engaging and creative content types: videos, interviews, podcasts, infographics, surveys, etc. 
  • Deliver a value proposition and call to action. 


  • Put your brand name in your URL.
  • Separate each word in your URL with a dash. 
  • Structure your URLs logically and consistently. Use categories and filters to accomplish this. 


  • Keep your page titles under 70 characters. 
  • Always include your primary keywords. 
  • Create specific and unique titles. 
  • Never keyword stuff your titles. 


  • Have pages load in under 3 seconds (shoot for 1.5).
  • Size images appropriately (suggested 352 x 550 pixels). 
  • Use .gif, jpg or png formats. 
  • Minimize the plugins you use on your site  - these can show your site down. 
  • Turn off trackbacks and pingbacks.
  • Use Google PageSpeed Insights.


  • Sign up for Google Webmasters Search Console or use SEMrush SEO audit and check regularly for page errors. 
  • Set up and submit a sitemap. 
  • Set up redirects for pages that no longer exist. 

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