// The Product Pages that Perform Well - CanCode.io | eComm/Web/UXUI Design & Development - 2023 Blog Details

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The Product Pages that Perform Well

A few things to think about when making product pages, such as the need for them to be mobile-friendly, the layout and must-haves, SEO, and how to make more sales.


It's going to show 10 examples of product pages that work in this chapter to show how the basics are put into practice. Let's try it.


Product pages Gymshark

Source: Gymshark

 

An Examine of the Ecommerce Products Pages on Different Websites (The Best Practices and Examples You Can Take from This List)

FACT!

There has been a rise in the use of mobile commerce (and not just browsing, but real conversions, too.)

Google is working on a new algorithm that isn't the same as the one that works on desktops. This one is for people who use their phones and tablets.

Amazon has the best prices and the best service in the world of web stores, which are now a part of Amazon's story.

The whole thing comes down to one thing:

Your traffic and sales will go through the roof if you make your product page better.

In the event that you fail to do, a lot of your marketing and advertising efforts will not work out well.

It's dangerous to build landing pages for digital marketing campaigns, and it has been for a long time now.
At least in terms of functionality, your product page has become a landing page at least in that way.

People need to do the following in order:

 

  • Psychology can help you get people who are shopping on the internet to buy things.
  • When a potential customer looks at something, they should see the add to cart button right away.
  • Explain in great detail what you're selling and who you work for
  • Social proof can help people believe in a product or company.
  • To make the average order value (AOV) more money, upsell or resell the items you already have.

 

These things can be done in many ways, and we'll show you examples below.

There are three things that are the most important:

 

  • Maintaining a web page that is focused on your products and your brand
  • Increasing the loyalty and trust of your clients
  • Encourage customers to talk about your company's products and services with their friends and family.

 

People who visit your product page could make or break your business because of how it looks and how easy it is for them to use. Let's do this.

 

 

Making a Product Page That Sells

The internet has a lot of places where you can find pages about products. They've become the norm in their field.

If you look at any online store's product pages, you'll see a lot of the same things.

There's a lot of beautiful language at the Baymard Institute:

A lot of people decide whether or not they want to buy the product shown on a product page.

So, the look and characteristic of a product's e-commerce page are what makes it stand out.

And this means that the product page style and features are under a lot of stress because they're almost always the same for almost every product that's available on the site.


 

For e-commerce product pages, these are the best ways to make them work better for you

It all starts with making sure your product page has the right things.

From there, you can update and improve.

This is a list of the seven product page requirements:

 

  • Gallery of images that have been chosen to be featured or to show off the products in the gallery.
  • The product's name, price, features, CTA, and customization options are all included in this summary, as are the options to make it unique.
  • Product information.
  • There is social proof, like reviews and testimonials, to back up what people say about a business.
  • The suggested list of products that are like each other (upsell and cross-sell).
  • There will be a person-to-person exchange for any help or instruction that is needed.

 

In the next part, we'll go over each of these in more detail. Then we'll look at some real-life examples.



1. Feature Image

A mistake would be to make an eCommerce product page without a big picture.

This is a picture of your product from an eye level that shows it in a mid-to-long-range way.

Take a moment to think about how an eCommerce product page might look if there was no picture at all, or if there was no picture at all.

 

Source: Nike


Next, your visitors are more likely to look through your image gallery if your feature image has made them want to look.

Another important thing to think about for e-commerce sites is whether or not they use galleries on their product pages. Photos in a gallery like this one should be clean-cut, like your main image. They should show your goods from all angles that are important.

At least one or two photos that show the subject in a real-life setting should also be used to make your audience feel something.

You can even put in a 360-degree picture or a video that gives more information or answers customers' questions to keep people interested.

Do you really need to take a dozen more photos?

No. In order for customers to get a better idea of what your products look like, you only need a few photos.

Besides having to pay for shipping, internet shoppers hate not being able to hold, feel, or try out products before they buy them because they don't want to spend money on them.

With a few photos, it would be great if you could come up with a way to do this.


2. Title and overview

After taking photos, you need to tell people about your product right away so they know what it is.

Those are some of the things:

 

  • Product title.
  • Price.
  • Features and components.
  • CTA.
  • Customization options.

 

Everything you need to know should be above the fold. As you can see, this isn't always possible (in fact, it is rarely possible).

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