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The experience on the mobile product page

Most people go online to mobile websites, but conversion rates on these sites are low, even though 72% of eCommerce sales are made by people who use their phones. Today, having a mobile-friendly website isn't enough; brands need to have a mobile-first website, which is better.


mobile tubik studio

Source: tubik studio

Here, you'll learn about the most recent mobile shopping trends and how to make high-converting mobile product pages that make customers happy when they shop with you.


People who shop on their phones should keep these trends in mind


An epidemic called COVID-19 made it easier to move from brick-and-mortar shopping to online shopping and mobile shopping. COVID-19 had been brewing for a few years, but the pandemic made it happen faster. As more and more people buy groceries, basics, wellness products, and more on their mobile devices, brands will need to change to make shopping as easy as possible.


A report from Statista says that by the end of 2021, more than 70% of all eCommerce sales will be made through mobile devices. It's important to know if your brand can make it.


zesium

Source: zesium



Here are five things to keep an eye on when you're shopping on your phone this year and for years to come.


Consumers want more ways to pay.

Customers are more likely to buy from you if you give them a lot of payment options. For people who don't have or don't want to use credit cards, there are companies like Sezzle and Klarna that let them pay for things over time. Customers want a more personalized shopping experience, which means that new payment methods need to be made.


Conversions go up when people shop in more than one place.

In the future, more brands will be able to meet their clients where and when they want to. During COVID-19, stores tried to get their inventory online or offer in-store and curbside pick-up so that people could buy things at the store.


Shops that give customers many places and ways to buy are more likely to get customers to buy from them. This is true whether they are on Main Street, an app, or a website.


It's making m-commerce look more like a picture because of video.

In the future, more brands will be able to meet their clients where and when they want to. During COVID-19, stores tried to get their inventory online or offer in-store and curbside pick-up so that people could buy things at the store.


Shops that give customers many ways to buy make it more likely that they'll buy from them. This is true whether the store is on Main Street, an app, or a website.


Live shopping like QVC is becoming more common on smartphones because of platforms like Instagram Live Shopping and native apps like the one on the iPhone. Over three-quarters of people are more likely to buy a product if they watch a video about it. Adding video to the shopping experience is a no-brainer because it has been proven to get people excited and make them buy.


Recommendations for products are getting smarter with the help of AI

More intelligent algorithms are more likely to get people to buy products than less intelligent algorithms. AI-powered suggestions help you build stronger relationships with your customers because they keep improving their suggestions based on the information they learn about your customers as they go through the customer journey.


The number of people using mobile shopping apps is going up all the time.

Smartphone apps have been the future of m-commerce for a long time now, and businesses are starting to follow suit, which is good for us. Because we have a lot of businesses that use mobile apps, they get three times more conversions than they do on mobile sites. Why?

• People use their phones on a daily basis for about four hours. Push notifications lead to more people taking action. Push messages can be used to send promotions, cart abandonment notifications, or order updates.

• Customers' information can be stored in an app, which means they don't have to enter it each time they want to buy something. This means more sales.

• If a website takes more than three seconds to load, 40% of people will leave the page and go to another one. Apps load faster than most mobile sites, and they run better because of how they were made. You can keep your customers for up to 80% more if you use a native app in addition to the 5-second checkout.


There has been a big rise in mobile commerce because of the COVID-19 virus. This trend will last for years to come. In this time, brands that give customers a mobile shopping experience that is unique and interesting will be able to get new customers and turn them into long-term customers and fans of the brand.


The best ways to make mobile product pages that sell well


It's important for you to look at the product pages when you buy things on your phone. Those are the places where you'll find your customers making or not making purchases if your pages aren't mobile-friendly.


You need to make sure that the product pages on your company's website or mobile shopping app look good so that people can buy the products. It looks different on a phone than on a computer.


uifreebies

Source: Nike



Use these five best practices for making high-converting product pages to make your customers' m-commerce experience as easy and pleasant as possible.


Visuals should be at the top and center of the page or screen.

If people want to buy your products or even learn more about them, they need to see them first. There are many other types of product graphics you can use, but the first thing a buyer sees when they land on your product page is either a video, static image or gif. There are many other types of product graphics you can use.

Everything you need in terms of images should be top-notch, no matter how small or big it is. Customers zoom in on a feature of your product with their smartphone. You want to make sure that what they see makes them want to buy your product.


Touchscreens are a great way to get help.

As a result, many people have become used to using gestures like tapping, swiping, and pinching to move around on their phones and tablets. Those product pages that are more mobile-friendly have more of these things in their design.

Make customers more in charge of their shopping experience by letting them swipe, tap, and pinch.


Your buy button should be above the fold.

Before they buy, some people may want to read your detailed product description in full, even if it takes them a few extra steps. In the meantime, what about the people who already know they want to buy it? Make sure the buy button is above the fold because people don't want to scroll.


Data can be saved for people who are already logged in to the site.

Suppose you have a customer who is looking at your online store on their computer and adds some things to their shopping cart. It's then that they get a very important phone call and have to leave their house right away to pick up a takeout order. During the line to pick up their food, they get a text message that says their cart has been left behind. They come back to your store to finish their order.


All of their billing and payment information is already set up if they were shopping on a computer at the same time as them.


Scenario 2: To put things in their shopping basket, they'll either have to go back and find everything, or they'll have to manually enter their payment card information while they're in line.


Is there a better way to make a sale? Be aware that people use a lot of different things when they go shopping. Your chances of keeping them on the path to buy go up if you can keep track of their customer journey.


Use icons to show the different features of a product, such as how much it is.

The more options your products have, the more space you need to make the best use of when making mobile product pages. More information and less space mean that you'll be able to show more possibilities.


There is no point in making people choose from a drop-down or list to see a product's color options, for example, because that's a lot of work. Because they can see it, customers are more likely to act quickly when they are shown visual icons rather than text instead of words.

Summary

There is a big difference between shopping on a computer and shopping on a smartphone or tablet. A responsive design isn't enough if you want to make people who use their phones buy your products. You also need to make your product pages easy for people who are on their phones to see. Making sure that your product pages are made for mobile is worth the time and effort because it will either make or break your business.

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