// Improved the conversion rate and SEO of product pages - CanCode.io | eComm/Web/UXUI Design & Development - 2023 Blog Details

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Improved the conversion rate and SEO of product pages

Most people buy things. They need a lot of attention. Show your product in a good light, teach people what it can do for them, and most important of all, get them to buy it.


To improve product pages, there are two steps you need to take. Start by making pages that people like. To get people to go, you need to get them. It talks about the best ways to boost sales on product pages, improve SEO, and show you how our clients used these strategies to make more money.

For product pages, these are the best ways to improve conversion rates

There are many things that make people want to buy something after they see it on a product page. In order for a business to be successful, it needs more than just having a great product. There are many businesses that make great products that don't work out for them.


Customer service is just as important as, if not more important than, the quality of the product. Here are some things you can do to make sure your customers have a good experience from start to finish and that you're properly set up for conversion.


product sirSource: SIR



When you put up product pages, make them easy to access on a smartphone or tablet.

Consumers are increasingly using their mobile devices to do everything that has to do with the internet, including shopping. That means you need to make your designs mobile-friendly. If you want to learn more about how to make the best mobile product pages, you can read the previous chapter.

 

Source: FIFA


Make sure to use high-resolution images on your product page.

People can't touch or see your products, so you need to show them off in the best way possible. A lot of people will buy your products if you have high-resolution images and high-quality videos.

 



Customers write about their experiences with the company.

Reviews help brands build trust, and using visual UGC capabilities, like photos and videos, in your customer reviews will let people see how your products are used and how they like them. This will help people decide if they want to buy your products.

 

Biko


Source: Biko



Product descriptions should be interesting to read.

When writing product descriptions, think about what your product can do for you. What will it do for your customer? Don't use words like "flowery" and "keywords" in your ads. Instead, use messages that will encourage customers to buy.

 

Source: Hiut Denim Co.


Frequently Asked Questions

For example, shipping and return shipping fees should be made clear to the customer. I want to know where my product is made and how long it will take to get it.

 

Source: Pour Moi



Make people feel like they need to act now.

Yes, there is a sale going on. It's important to figure out how long the deal will last. This product is almost out. There are only three more of this one left. Tell the customer what you're going to do. Customers who know they're going to miss out on something are more likely to buy from a store.


Source: Sunday Somewhere

 

How to make your product pages look good to search engines

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There are a lot of good things you make and your website is great. So, where are all the people who pay for things? You may be able to get new customers without spending a lot of money on marketing and advertising if you improve the SEO of your site.


The first rule of good eCommerce SEO is to make a good value offer. There are seven things you can do to make your product pages more search-friendly. These are a good place to start.


To do your keyword research

When you search for keywords, it's not a one-time thing. You need to do keyword research all the time if you want to know your audience well at any given time.


To do good keyword research, you should find out how well you already rank for the keywords you want to rank for and how well your competitors are at them. The keywords that your immediate competitors are ranking for can help you figure out where you might be able to get an edge.


Take some time to learn the basics of SEO

No matter what kind of web page you have, the same rules apply in terms of SEO:

  • There should be a lot of work done on the title tag and the meta description. As a starting point, make sure the copy on each page is tailored to the people who are going to read it.
  • Make sure to use long-tail keywords, especially in the names of your products, in your copywriting work.
  • When you write a lot of text, you can use headings to make it easier to read. Product pages should have the main phrase you choose in the headlines.
  • Make sure your own site has links to things that are relevant. To get the most value from your link, you should link to goods, categories, or content that all focus on the same keywords.
  • It is okay to use keywords in alt-text for photos, but only if they are related to the picture.


Look at how your site is set up.

You should also pay attention to how your site is built. Navigation isn't the only reason. A better understanding of how your site is organized can help you rise up the search engine results page (SERP). Use categories and subcategories to put your products in logical groups.


SEO-friendly URLs look like this:





Your business will have a better chance of being found if someone searches for "women's sports shoes." Having a website that is easy to understand and use will help your search engine rankings as well.


In the end, you should make sure that the product page is linked to pages that are more important in the site navigation.


Check to see if there are reviews and other social proofs that you can add to your site.

They are the best way to spread the word about your business, and they can also help with SEO. In general, search engines like new and interesting things to read. Ratings and reviews on your product pages can make them more interesting to people.

 

Even more, it can help your website's authority, which is another thing that can help you with your SEO, too. A Google Trusted Reviews Partner will help you get the most out of all of your reviews for your SEO.


Another way to get your product pages to rank well for long-tail keywords quickly is to show social proof and write unique SEO content from customers who have used your product. Another way to do this is to let customers write their own questions.


Describe your products in a way that makes them stand out

A lot of the same things can make it easy to just copy and paste. It's not the same for Google. There are a lot of URLs that don't show up in Google because they don't have enough value for the search engine to add them to its list.

 

If you want your products to be found by search engines, you need to write unique descriptions for each one. As a bonus, it lets you use more keywords in your copy, too, which is good.


It is important to make your site easy to use on a mobile phone.

There is more than half of all web traffic comes from mobile devices, and that number is expected to keep going up, You should make sure that your site is mobile-friendly because that will hurt your SEO if it's not. Using Google's Mobile-Friendly Test is a good way to find out how your website is doing. It can also show you where it needs to be better.


Boost the speed at which your web page loads.

As soon as a website doesn't load in three seconds, 53% of people will leave and go to a different one. A lot of time, too! Because your bounce rate is so important, having a slow-loading site is bad for SEO. Your URL can be typed into Google to see if your site is quick enough.

 

For example, in 2021, Google will use speed metrics called "Core Web Vitals" to rank web pages. People should pay attention to this because Google has said that these metrics will be used to rank websites.


cancode.io gift option app ecommerce tips User experience UX

Summary

For SEO, the old adage "build it and they will come" doesn't work. Optimizing your website for search from many different angles is the best way to get more traffic and make more money. You have to do a lot of work to get people to come to your site.

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