// How to produce product photos and videos - CanCode.io | eComm/Web/UXUI Design & Development - 2023 Blog Details

CanCode.io Blog

How to produce product photos and videos

Putting together good product pages is a lot of work, but the thing that will make the difference between a sale and people leaving is how they look.     We all know that high-quality photos and videos are important, but what does that mean, and how do you do it without a lot of money? It's in this chapter that we cover the basics of what you need to start and the best ways to make visual content.   

How to take high-quality photos of products 

  Before you start gathering your materials and taking pictures, think about how you want your project to look. It's fine to keep the same look and feel for your products across different categories if you're happy with how they look and feel. This isn't a bad thing for many brands, especially small ones. Simple product-only photos on a white background are as complicated as it gets for many. What people expect and what they are used to.     Once you figure out what kind of look you want, it's time to get started. 

Step 1: gather your equipment 

You don’t need that much equipment to produce high-quality photos. And you probably have at least one item in your pocket or purse. 

Comparing smartphone cameras to high-end DSLRs  

In order to take high-quality images, you don't need to spend several hundred dollars on a DSLR camera. Many smartphones now have cameras that are as excellent, if not better, than those found in professional cameras. Samsung and iPhone users already have a professional camera in their pockets, so don't worry about having to buy one. 

Tripod 

With a tripod, it's impossible to take a good picture without one. In addition to reducing shakiness and blur, using a tripod will allow you to build a style for your photography that is consistent in terms of composition and viewpoint. 

Step 2: assemble the elements of your photo shoot 

Before you begin shooting, there are a few critical decisions to make. 

Natural light vs. studio lights  

There is no one-size-fits-all lighting solution. You have two choices for lighting: studio lighting or natural lighting, which is provided by the sun. Take into account the following factors: 
  • If your product doesn't have much detail or you want to exhibit your goods in context, natural light is preferable to artificial lighting. Using a model or sailing over a net, a volleyball, for example, can be displayed on a beach. When employing models, keep in mind that they will look their best in natural light. 
  • Studio lighting, commonly referred to as "hard" lighting, is ideal for photographing small or intricate items like jewelry, as it produces sharper photos of the subject matter. An affordable lightbox can help you get that studio vibe in a smaller location, so if your products are modest, you may want to invest in one. 

Props 

In terms of props, the more the merrier; fewer is more. Keep in mind that your goal is to draw attention to the product. Photographing a single product does not necessitate the use of props. However, adding a dash of color to your shots and employing objects to help customers see themselves using a product can make your images stand out. 

Background 

White backgrounds can be easily created by using the "sweep," which is a white backdrop that moves effortlessly between the vertical and horizontal surfaces. A table or chair and a huge sheet of white paper are all you need to make this happen. There are many advantages to this method of photography, especially for novices and those with low budgets. 

Step 3: shoot your photos 

It's time to start taking pictures after the session is set up. 

Photographs should be shown in frames.  

Keep in mind the principle of thirds. Make nine equal sections in your photo frame. This is where a viewer's eyes will naturally be drawn, so frame your goods to hit these intersecting points. 

Take multiple shots 

Do not limit yourself to the number of images that you believe you need. Every viewpoint a customer could want to see should be captured. 

Step 4: edit your photos 

It's a common misconception among newbie photographers that they can edit their way to better-looking images. That's a myth, and it's not true. The sole purpose of editing should be to put the finishing touches on images. Also, stay away from filters, which can distort your product's details and reduce customer contentment with your offerings.s. A consumer may submit a bad review if, for example, the product's color is different from the photo because you employed a filter.     From the free (Apple Photos, Microsoft Photos, GIMP) to the high-end (Adobe Photoshop Elements), there is editing software for any budget (Adobe Photoshop). Editing software that costs a lot of money may not be necessary if you're taking high-quality images.     Because of this, YouTube is the second-most popular website on the internet, after Google. Video is what consumers desire.    Shoppers benefit greatly from video content.    According to research, product videos continue to be among the most effective marketing tools available.  
  • Most individuals have seen an explainer film in order to understand more about a product or service. 
  • 84% of people say that watching a brand's video made them more likely to buy a product or service. 
  • Watching a video persuaded 74% of consumers to purchase or download a piece of software or program. 
There's a good reason why YouTube is second only to Google in terms of how many people visit the web. Consumers want to see videos. 

Types of product marketing videos 

In order to promote your product, there are three basic sorts of videos you should look into: 
  • Product demo: Basically, this is a "tour" of the product's features and advantages. 
  • Tutorial or “how-to”: This is a hands-on look at how your product works in the real world. This could contain things like how to put something together, how to use it, and more. 
  • Testimonial: Customer testimonials describing how the product worked for them, and how it helped them succeed. 

How to make a superb product video with these 5 suggestions 

There are a few things to bear in mind, whether you're filming on a smartphone at your office or in a studio with live models: 

Keep your videos short.  

Short attention spans make it important to get to the point. A good rule of thumb is to keep product videos no longer than two minutes in length. 

The best way to get people's attention right away is to make them want to  

During the first few seconds of your video, you need a hook that will make the viewer want to stay and watch. This could be a joke, an animation, or a text overlay that shows up on top of something else. 

Tell a story 

If you're going to show off a product, you should start, middle, and end it. This means that you need to write a script, and make sure that it tells a good story. 

Create an engaging thumbnail 

These things are so important, but a lot of people don't think to make them, which is really bad. Use a still picture, not a screen capture, for better quality, and write a title that makes it clear what the video is about. 

Include captions or subtitles 

You might not have known that 85 percent of Facebook videos are watched with the sound turned off. When people are at work or in line at the grocery store, their sound is turned off. If you want your videos to have an impact on your customers, no matter where they are, you need to add captions to your videos. 

Conclusion 

People see your products through their photos and videos, whether you make them yourself or hire an expert like By Association Only to do them for you, so make sure they look good. Quality is important, so put as much effort into promoting your products as you did into making them.   
TOPICS:

Start to build your project with CanCode.io

Get free online marketing tips and resources delivered directly to your inbox.

Please Wait

Thank you for sign up!

No charge. Unsubscribe anytime.

Comment Policy

We welcome relevant and respectful comments. Off-topic comments and spam will be removed.

Leave a Reply

Your email address will not be published. Required fields are marked *