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How to Offer Gift Wrapping in E-commerce?

According to the 2014 MICROS Multi-channel Retail Delivery Report, 36 of the 240 stores were tested for gift wrapping. Many of these stores wrapped gifts for free. That's not even a quarter.   Sure, this number can't be 100% because gift wrapping isn't needed in all areas of e-commerce. For example, stores that sell spare car parts or pet food don't need to offer this service. Instead, they can use something like reward points for shopping in their Shopify 2 stores to keep customers coming back. Today, we'll take a quick look at the best ways to wrap gifts in e-commerce and what you should think about if you want to offer this service.   With our Shopify extension, your customers can attach a real or virtual gift card to any wrapped present.   Offer Gift Wrapping    

Why would you need to wrap a gift?

  Customers can save time by having gifts wrapped for them. Your customers don't have to buy wrapping paper, cards, and gift boxes on their own. Also, they can send gifts right to the person they are for. This feature is very helpful around the holidays when you need to buy and wrap gifts for family, friends, and coworkers, which can take a lot of time.  

What can scare away your customers?

  Here are some reasons why customers might not want to use gift wrapping:
  • They are worried that the order will come with a broken or faulty item or even the wrong item;
  • They don't know what the gift will look like or are worried that the wrapping won't look good or like the pictures;
  • Because there aren't enough choices or because they don't like how the gift is wrapped;
  • They don't want to spend money on wrapping gifts or think it costs too much.
Now that we know these reasons, we know how to work it so that customers won't be turned off by your store's gift wrapping. Let's look at what big brands do.  

How well-known e-commerce brands offer gift wrapping

 

Nordstrom

At checkout, Nordstrom has a popup with options for gift wrapping. As we can see, there are three choices, and each one is talked about.

Gift wrapping Nordstrom

It's a common mistake to include the 'to' field and forget about the 'from' option.   Nordstrom Source: Nordstrom   Each option also has a picture. You'll notice that they didn't put all the pictures on the same popup. Instead, you can open the picture by clicking on the option you want. This saves space and makes the popup look less cluttered.   Nordstrom Source: Nordstrom   You can see exactly how your gift will be wrapped. Also, you may have noticed that they talked about how they wrap things that don't fit in a normal box.   Nordstrom Source: Nordstrom  

barnesandnoble.com

A well-known bookstore lets you write a free message on a gift and takes off the price tags.   barnesandnoble.com Source: barnesandnoble.com   If you click the link, you can find out more about how gift wrapping works.   barnesandnoble.com Source: barnesandnoble.com  

Nike

Nike is giving away free gift receipts and gift messages.   Nike Source: Nike   The rules for using the gift message for your order are made clear.   Nike Source: Nike  

GAP

GAP has three different ways to wrap things, and each one is carefully explained.   GAP Source: GAP  

L'Occitane

On the same page where you can choose samples, L'Occitane lets you choose a gift. You can also choose not to wrap the gift but to hide the price.   L'Occitane Source: L'Occitane   Each wrapping kit is also shown on its own page as a product, and more importantly, there are reviews for each one.   L'Occitane Source: L'Occitane  

Things to think about

  Now, to answer any questions a customer might have and to summarize what the above brands have done, here's a list of things you should think about when adding a gift-wrapping option to your website.  

1. Pictures

Include nice pictures of the different ways you can wrap gifts. You need to show your customers what the gift will look like.  

2. Reviews

Having reviews for your wrapping kits or options is a good thing, and it works the same way reviews for regular products do.  

3. Detailed description and explanation

Describe what each option includes. Also, say which items can't be wrapped or how you will wrap items that are too big or too small. Check out Kohl's nailed-it page. If you do things this way, your customer service.  

4. Variety of choice

Make sure you have at least two or three options with different prices or looks. These could be for men, women, or everyone, and they could be simple and cheap or luxurious and more expensive. It's also a good idea to have holiday-themed package options.  

5. Change with time

You might want to switch up your packaging options like greeting card companies do every year.  

6. Gift card

This can also be a separate choice. Consider giving a hand-written card because it makes any gift feel warmer.  

7. Gift receipt

Make sure to explain how a gift receipt works if you give one.  

8. From/to fields for messages

Make sure your message form has these fields so the recipient doesn't get confused and knows who sent them a gift.  

9. Quality of service

Of course, you need to make sure you give the customer exactly what they want, that the wrapping is in good shape, and that there are no mistakes with the greeting cards. When a client is upset about a failed gift, it's much worse for your business than when something goes wrong with a regular order. Set up your gift-wrapping service so that you could have chosen and wrap the gift for the person you care about most.  

10. Offer a 'remove price tag' option

This can be used to wrap a gift or by itself. If the customer doesn't want the recipient to see the price, they can hide it.  

Posh Wrap: Gift Option Manager App

  If you have an online store, you can offer a gift wrapping service to help you boost your sales, especially during holidays. You can download Posh Wrap: Gift Option Manager App from CanCode.io, it helps your customers to choose a product to give as a gift because the App has a feature that will help you create a gift guide. The App can be installed easily and in a convenient way, it can be added directly as an option to your product page.  

Give your customer a Gift Guide

Getting a gift for someone is never easy, whether it’s for a loved one or a coworker. One reason is that there are billions of choices. The other reason is that most people don’t have time to look through millions of catalogs to choose one. So, if you have an online store, make it easy for your customers to choose a product to give as a gift. To do this, you should give your customers a gift guide to help them decide what to buy.    

Gift Option Style

The gift options can be added to product pages (above the Add to Cart button), to cart pages and to cart drawers (Ajax/pop-up carts) Instead of the pop-up modal, a regular checkbox option with one single gift is also available in the gift option. Attract visitors’ attention by making with shake/blink animation of the gift options; you can now choose to show the gift options only for specific products.    

Customizable

No coding is required; install, set up, and configure the gift option app with a couple of clicks, east as one, two, three! It’s easy! To hook your target audience and get them to look around for the perfect gift for their loved one or coworker, you need a catchy headline and message. Match your store theme by adjusting the gift option, changing the design and text as you wish, creating your gift option message, and personalizing your gift option label on a cart as well as a check-out page. Customization gives you flexibility and a way to stand out from the competition.  
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