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BlogConversion Optimzation With a Gift Guides, you can Boost your Holiday Sales in your Online Store

With a Gift Guides, you can Boost your Holiday Sales in your Online Store

Gift guides are a great way to get your customers excited about the holidays. We've all spent time looking for gifts for people who are hard to buy. The gift guides come in handy.  A gift guide is something you can put on your site, but more importantly, it gives people who visit your site and like your brand more reasons to shop with you. You're making their holiday shopping a lot easier for them. You can try the Posh Wrap: Gift Option Manager App by CanCode.io to work well with your gift guides. Gift Guides  

Using holiday gift guides to boost sales: 

During the holidays, a lot of people are looking for gifts, so you need to think about which of your products would make the best gifts and how to draw more attention to them. Obviously, these criteria will change based on what you sell and who you want to reach.  One easy way to sell these is to feature giftable items on your homepage. To do this, make a specific group of gift items and put them in the "featured products" section of your homepage instead of your regular products and match it with a gift option App like Posh Wrap: Gift Option Manager App. A gift guide page is another way to increase conversions. This could be a blog post, a lookbook, or a guide that helps visitors find and buy the gifts they want.  Most stores do this based on who the gift is for or how much it costs. For example; "gifts for dad", "stocking stuffers" or "gift ideas under $25".  If you're a business owner who wants to increase sales, you can change the text for related products on product pages to say "Other Gift Ideas." Even though it's not a huge change, it gets visitors and potential customers in the holiday spirit, which can help increase conversions. 

How to make a gift guide for your online store

It doesn't have to be hard, it can be as simple as a blog page. What's important is the content and making it easy for your customers to find what they're looking for.   cancode.io gift option app ecommerce tips User experience UX Corganic Source: Corganic

Name your gift guide

The first step is to give your gift guide a name. Something that will get the attention of the people you want to see it. Don't just put all of your products and categories in one big guide. This will make it even harder for customers to find what they're looking for.  When you know who your gift guide is for, write a catchy headline that tells people who it is for. Remember your target keywords so that search engines can find your gift guides. Google Keyword Planner is a great way to plan your headlines and find out what kinds of products and gifts people are looking for. Make sure to use these keywords throughout your guide.

Write your introduction

Once your headline is ready, it's time to write your introduction. In your first paragraph, you should write an introduction of 100 to 300 words. This will give you a good idea of what your gift guide is about and the kind of buyer you want to attract.

Choose the items you want to put in your gift guide

The best way to put together a gift guide is to choose 5 to 10 items that you want to highlight. You can add more, but a smaller gift guide will be much more helpful to your customers. Too many products can be overwhelming, especially during the busy holiday season.  If you do decide to add more products to your guide, we suggest putting them into categories to make your content easier to read.

Write descriptions of the products in your gift guide

Once the structure is in place, you can start adding content. Write a few sentences about why each item made your list, what it is, and why it is so good. 

Tips on how to write product descriptions: 

 

cancode.io gift option app ecommerce tips User experience UX The Oodie Source: The Oodie

Include links

Use links throughout your gift guide to make it easy for people to find the products they want.

Include a photo

For SEO optimization, each product listed should have a photo and alt text.

Include the price

List the price of each item in your gift guide. This is a must if your guide is based on price, like "Best Gifts for Dad under $50."

Reviews

Adding reviews is another surefire way to get holiday shoppers to buy something. Shoppers want to know how other people have used your products.

Promote your gift guide 

  cancode.io gift option app ecommerce tips User experience UX Sephora Source: Sephora   Remember that SEO and traffic from an organic search can take a long time. You should also get the word out about your ads through paid ads and email marketing.  
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