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How to Find and Fix UX Problems on your E-commerce Website?

Do you sometimes feel good when you see that a customer visits your online store often? If you want more people to buy from your E-commerce website, you'll probably have to sell experience before you sell the actual product.   What makes online stores that sell things successful? The best ways to market your business are through good web design and good customer service. Customers will spend more time in your e-commerce store and be more likely to buy if they have a good user experience. They will also keep coming back to see what new deals you have.   Feeling at ease when you have a good user experience, you feel happy and like someone cares about you.   So, a good user experience is important to meet a visitor's needs. How your site looks is the first thing people will notice about you, and how well you understand how a customer makes a purchase is a big part of that.  

So, what exactly is User Experience?

  User experience is all about putting yourself in the visitor's shoes. It's all about making a website that makes things easy, smooth, and enjoyable for your users. The goal is to give them information right away and make them laugh.   For a smooth user experience, the web layout should show the visitor the information they are looking for. Also, they are more likely to trust you because of this. The most important thing is that it makes them more likely to buy from you.  

What happens when the user experience is bad?

  On the other hand, bad customer service can cost your business a lot of money and time. You just missed a chance to give the customer a great experience that would have them raving about your app or website and telling their friends about it. They might even do the opposite and tell people about how bad their experience was.   Here, the most important thing is Good UX.   How do some websites trick their visitors into buying?   Let's look at some of the most common steps people take when using an eCommerce website. From the first to the last step, the number of customers goes down. We have to work on each step to fix the problems and make the conversion work.  

To start with the Front Page

  When a customer finds your website through a search engine or an ad and clicks on it, they land on the homepage. Think of it as the lobby where you would meet your customers if it were a real store.   Here are a few tips to help you run your homepage well.  

Do’s

  1. Give your customers a large, visible, and always-there search bar.
  2. A navigation bar that is easy to use.
  3. Use a customer's browsing history to customize their experience.
  4. A shopping cart that shows how many items and how much the whole order costs.
  5. It's a good idea to do A/B tests to figure out which products to put on the homepage.
  6. Customers are always drawn to and encouraged by high-quality images.

Don’ts

    1. Avoid carousels that spin too much or too quickly.
    2. Don't hide when you're having a sale. Flaunt it.
  E-commerce Website ithinklogistics Source: ithinklogistics  

A big, clear search bar is always helpful!

  If a customer knows exactly what they want, the search bar will be the most important thing they look for on your site. If the search engine doesn't find the product the user was looking for, the user will get frustrated and leave.
  1. Make sure your eCommerce site has a search bar that can always be seen.
  2. Change your search feature so that it can auto-complete.
  3. Giving a suggestion for a search is a plus.
  4. Make sure the search function works well and has filters that customers can use to narrow down the results.
  ithinklogistics Source: Amazon  

Display Shopping cart Icon

  One of the best ways to design an e-commerce homepage is to put the shopping cart icon in the top right corner.   The items that customers didn't buy on their last visit should be in this cart.
  1. Show the total price of the item and how many are in the cart.
  2. Let customers change their carts whenever they want.
  3. Instead of taking the user straight to checkout, give them a link to the mini cart so they can see the full-page cart.
 

Category page

  The category page is probably the most well-known page on a modern eCommerce site.   Your online shop's category pages are like mini-home pages for the different types of products you sell. This guide will show you how to show off a variety of products and help your customers choose the best one for them.   Here are a few things you can do to make your catalog page easy to use:  

Do’s

  1. Think about having a category or filter for "what's new."
  2. Make sure that you can click on the categories and go to the product page.
  3. Choose a clear font and the right size for the titles of each section.
  4. Keep the filters meaningful.
  For instance, if you sell clothes, their filters might include size, color, brand, and so on.
  1. Give the product's name, price, discount, ratings, availability, EMI options, etc., under the picture of the product.
  2. Whenever possible, highlight the given link on the page the visitor is on.
  3. Use only high-quality, optimized images.
  ithinklogistics Source: India Mart

Don’ts

  1. Don't give category names that don't make sense or are hard to understand.
  2. The category page has a long description of each item.
  3. Images with text that aren't very good.
  4. There is no set size for images of products.
  5. Whenever possible, don't leave extra space.
  ithinklogistics Source: eSeller Cloud  

Tips for Product Detail Page

  Product detail pages give customers the information they want about a product and let them try it out on their device. An optimized product detail page will bring customers to your store that you wouldn't get otherwise.   Use a few detailed page tips to get your customer to the page where they can pay.  

Do’s

  1. Make sure that your breadcrumb is not taking up too much room. Keep it at its best.
  2. Put the name of the product in a big, clear font.
  3. High-quality product images.
  4. Put pictures of products in context.
  5. Whenever you can, try to avoid drop-down menus.
  6. Calls to action that are easy to see: "Add to cart," "Buy Now," "Add to wishlist," etc.
  7. Tell the customer if the item is in stock.
  8. Put a strong description of the product and let the user read reviews of it.
  9. Avoid SKUs that have already been chosen.
  ithinklogistics Source: Amazon  

Checkout Process UX Tips

  Help them, and they'll help you. Your checkout process should be easy and quick, with as few clicks as possible. So that the customer can quickly finish their online shopping and move on.  

Do’s

  1. Let the customer easily change the order.
  2. Make sure the "Back" button works.
  3. Give the name of the product, an image of the product, and a short description of the item so that customers can check and confirm.
  4. If you can, give a customer a progress bar so they can see how many steps there are.
  5. Let the checkout interface be simple and easy to use, with as few steps as possible.
  6. Tell your customer when they can expect to receive their order.
  7. Leave a thank you note.
  ithinklogistics Source: iThink Logistics  

Don’ts

  1. Don't make people sign up to shop. Let people check out.
  2. At this point, don't make your customer read something they don't want to. Try having as few pop-ups as possible and scroll down.
 

Bonus: Give your mobile site top priority

  Heat map analysis is good for people who want to know in detail which parts of their eCommerce site get the most attention, so they can make the most of that space and give users a memorable experience.   In short, when you design your eCommerce store, it's not enough to just make it look good. You also need to make sure it brings in sales. In this article, we've talked about a few best practices for e-commerce that will keep your customers happy and help you make more money. Talk to the experts in E-commerce if you want to start a store or make changes to an existing one.
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