// The use of chatbots to make online buying more personable - CanCode.io | eComm/Web/UXUI Design & Development - 2023 Blog Details

CanCode.io Blog

The use of chatbots to make online buying more personable

Consumers' expectations of customer service are growing in our always-connected society. Not only do they want round-the-clock assistance, but they also expect it to be available on the platform of their choosing, be it social media, email, or chat.

In this chapter, we'll discuss how you can use chatbots to personalize your e-commerce site and boost sales.

 

chatbots techcrunch

Source: Heek

 

Why should more e-commerce businesses use chatbots to communicate with their customers?

It's no surprise that chatbots have become the favored method of providing customer care on the front lines. A variety of platforms can be used to integrate them, and they're always on. Business Insider estimates that by 2025, chatbots will save companies up to $11 billion in support expenditures.

When companies consider deploying chatbots, they should be aiming to improve consumer experiences in specific situations. When selecting whether or not to use chatbots, business owners must make several critical assumptions:

  • Using a chatbot will be acceptable to my current and potential consumers in exchange for faster service.
  • For as long as my consumers are reassured that they can still speak with a member of my team, they are willing to engage with chatbots.
  • What I want to automate with chatbots is clear to me, and I think they can help me serve consumers better in certain scenarios.
  • The chatbots on my team are fine with a consumer being dissatisfied if they periodically fail to meet expectations.

 

By examining these assumptions, it becomes evident that the business owner, not the chatbot, is bringing humanity to the interaction.

In order for chatbots to have a positive impact on the customer experience, business owners must have a strong belief in the accuracy of a chatbot's responses or the speed with which it can provide a simple solution.


Many companies make the blunder of wanting their chatbot to appear human-like. A human experience, rather than a human illusion, is what you want to give your clients when they connect with your virtual assistants.


Chatbots are not meant to imitate human beings in any way. Any company that utilizes chatbots in this manner is, in reality, incorrect. The human-driven and human-derived intent are what give chatbots their "humanizing" quality.


A chatbot's five best usage scenarios


Consider how a chatbot can assist you in achieving your business objectives if you want to make your chatbot appear human. The following are a few situations in which a chatbot might be a useful tool for eCommerce brands.


virtualspirits

 

Recommend instructional resources to customers

If you have a lot of FAQ articles laying around, you can utilize them to build a chatbot. Use a chatbot that can answer questions on the fly and provide relevant information to customers who inquire about it to save time and money.

Make it easier for customers to find what they're looking for

It is possible that a concierge-like bot will alert a human when it runs out of possible solutions for a customer's problem using intelligent data.


Update customers on the progress of their orders

There are a lot of customer support questions about order statuses, and this can take up valuable time that should be spent on more important issues. When a customer asks, "Where's my order?" a chatbot may simply detect the question and respond with a helpful, yet fast, response. Customer service representatives are available to assist customers who require additional information.


Before a human enters the picture, gather relevant data

In circumstances where the client requires assistance from a human, chatbots can still streamline the experience by capturing relevant information that can be used to improve the customer's experience when an agent becomes available.


How to make a chatbot more human


Chatbots can be programmed such that they appear to be human, but this doesn't imply they have to sound like robots, either.


To guarantee that your chatbot's first interaction with a consumer is polite, approachable, and useful, there are a few things you can do. Here are a few ideas to get you started:


mailchimp

Source: Mailchimp


Start with a hello

Just like in real life, it's polite to start a conversation with a good morning. The first thing you should do when a customer starts a conversation with you should be to say hello.


This is how you can give your bot some personality

You can make the chatbot experience more fun for your customers by giving it a little personality. This is easier to do if you think of your chatbot as a person. In the beginning, it might seem silly to think about giving your bot some personality. It will make it easier to write exchanges that don't sound colder, though!


Tap into the voice of your brand

So that the customer doesn't have a bad experience, it's important for your chatbot to match your overall brand voice. When you talk to customers on other platforms, think about how you do this and look for ways to make your bot sound like this voice. This will make your bot a part of your brand, not just an AI tool.


Then, pick a name

A name that fits your chatbot's personality and your brand is an easy way to make it more friendly.


When you talk to customers, give them conversational options to choose from


Customers usually choose from a set of options when they interact with a chatbot. Instead of making simple "yes" and "no" statements, think about giving more conversational answers. This makes it easier to write copy for the bot that "responds" to these exchanges in more natural ways. This makes it easier to make the bot seem like it's having a real conversation.


Avoid being formal


You might have a lot of rules about grammar and style on your site, but a chatbot can get bogged down by formality very quickly. Don't let the rules stop you from having a conversation with your customers.


If you use emojis, don't be afraid to use them!


Emojis and gifs have become a common way to communicate in a short amount of time because more people are using short messages to get in touch. You can also use an emoji to quickly add personality to your text without having to write too many words.


How do I use a bot to get more people to buy?


In a recent survey by Audience, MyClever, and Drift, thousands of people were asked to rate their online experience with businesses and describe their problems. This is what they came up with:

  • The site is hard to get around (34%)
  • Has a hard time getting the answers to simple questions (31%)
  • The most important information about a business is hard to find (28%)
  • takes too long for you to find the right service (27%)

 

peloton

Source: Peloton



Several things bother these people. They can make people leave the site and not buy anything at all. Another thing that a chatbot can help with is the People who shop there will have a better time if you help them find what they want and answer their questions. There is a good chance they'll stay and buy something.


Another way to boost sales is to use a chatbot to keep people from abandoning their carts. Before customers leave the site, chatbots can remind them that they have things in their cart and ask them if they need help with them. You can also use chatbots to send upsells and information about sales.


There are a lot of ways that chatbots can help your business directly, but there are also ways that they can help your business in other ways. You won't have to spend a lot of time and money on the first level of customer service, so you can use that money and time to come up with new ways to grow your business.

Conclusion


When people think of chatbots, they should not think of them as "robots who talk to my customers." The truth is that true artificial intelligence hasn't been made yet. Most of what happens to you when you interact with a "bot" are based on what you tell it. Merchants, on the other hand, have complete control over a bot's conversational patterns and can use automation technology to make the experience more human.


Brands shouldn't be afraid of bots. Instead, they should embrace them for their many benefits and use them to make customer experiences that work for them.

TOPICS:

Start to build your project with CanCode.io

Get free online marketing tips and resources delivered directly to your inbox.

Please Wait

Thank you for sign up!

No charge. Unsubscribe anytime.

Comment Policy

We welcome relevant and respectful comments. Off-topic comments and spam will be removed.

63 Responses

  1. Really quite a lot of excellent knowledge!
    free online casino bonus [url=https://bestonlinecasinoreal.us/]casino online real money usa[/url] play chumba casino online

  2. Awesome content. Many thanks!
    [url=https://theessayswriters.com/]website to write my essay[/url] write an essay [url=https://bestcheapessaywriters.com/]write a essay[/url] what should i write my argumentative essay on

  3. Many thanks, A good amount of postings.
    [url=https://service-essay.com/]buy cheap paper online[/url] custom papers for college [url=https://custompaperwritingservices.com/]best nursing paper writing service[/url] custom paper writing

  4. Nicely put, Thank you.
    [url=https://essaypromaster.com/]college paper writer[/url] paper writing services [url=https://paperwritingservicecheap.com/]how to write a reflection paper[/url] research paper writer services

  5. Really many of great material!
    [url=https://phdthesisdissertation.com/]dissertation editing help[/url] buy dissertation writing services [url=https://writeadissertation.com/]a dissertation[/url] buy online dissertation

  6. You mentioned this superbly.
    [url=https://payforanessaysonline.com/]buy a essay[/url] pay for a essay [url=https://buycheapessaysonline.com/]pay someone to write an essay[/url] where can i pay someone to write my essay

  7. With thanks! Loads of posts.
    [url=https://theessayswriters.com/]auto essay writer[/url] write my college application essay [url=https://bestcheapessaywriters.com/]write essay for you[/url] write my essay

  8. Fantastic stuff. Cheers.
    [url=https://essaytyperhelp.com/]college essay helper[/url] cheap essay [url=https://helptowriteanessay.com/]custom essay help[/url] law essay writing service

  9. Awesome information. Appreciate it.
    [url=https://writinganessaycollegeservice.com/]essay writing[/url] paper writer services [url=https://essayservicehelp.com/]executive resume writing service[/url] essay writer help

  10. You mentioned this perfectly!
    [url=https://writinganessaycollegeservice.com/]professional essay writers[/url] college paper writing services [url=https://essayservicehelp.com/]cheap custom essay writing services[/url] essay paper writing services

  11. You actually said that superbly.
    [url=https://quality-essays.com/]pay for someone to write essay[/url] pay to have an essay written [url=https://buyanessayscheaponline.com/]order of essay writing[/url] buy a custom essay

  12. You have made your point extremely clearly..
    [url=https://phdthesisdissertation.com/]proposal dissertation[/url] best dissertation writing service review [url=https://writeadissertation.com/]dissertation writing tips[/url] dissertation writers online

  13. Kudos. Ample information!
    [url=https://hireawriterforanessay.com/]write essay for me cheap[/url] essay writer reviews [url=https://theessayswriters.com/]essay on how do i spend my summer vacation[/url] essay on how do i spend my summer vacation

  14. Cheers! Loads of facts!
    [url=https://ouressays.com/]custom term papers[/url] research paper writing services in india [url=https://researchpaperwriterservices.com/]term paper[/url] writing research paper service

  15. Cheers! A good amount of knowledge!
    [url=https://essaywritingservicehelp.com/]wikipedia writing service[/url] essay paper writing services [url=https://essaywritingservicebbc.com/]college paper writing services[/url] college essay writing tips

  16. This is nicely put. .
    [url=https://homeworkcourseworkhelps.com/]do my homework[/url] can you do my homework [url=https://helpmedomyxyzhomework.com/]online coursework[/url] do my college homework

  17. Position effectively applied..
    [url=https://domyhomeworkformecheap.com/]do my homework for me[/url] homework help [url=https://domycollegehomeworkforme.com/]pay someone to do my homework[/url] do my math homework for me

  18. Nicely put, Cheers!
    [url=https://homeworkcourseworkhelps.com/]do my programming homework[/url] cpm homework [url=https://helpmedomyxyzhomework.com/]reddit do my homework[/url] do my programming homework

  19. Very good info. Regards!
    [url=https://bestpaperwritingservice.com/]professional paper writing service[/url] paper writing services [url=https://bestonlinepaperwritingservices.com/]college paper writing service[/url] order custom paper

  20. You said it nicely.!
    [url=https://quality-essays.com/]pay for paper[/url] order essay online [url=https://buyanessayscheaponline.com/]essays for sale[/url] pay for papers

  21. Thanks a lot, Numerous tips!
    [url=https://essayssolution.com/]write my essay for cheap[/url] write essay [url=https://cheapessaywriteronlineservices.com/]automatic essay writer[/url] write a essay

  22. You definitely made your point!
    [url=https://domyhomeworkformecheap.com/]pay to do my homework[/url] do my homework for me [url=https://domycollegehomeworkforme.com/]do my chemistry homework[/url] hire someone to do my homework

  23. With thanks! A lot of content.
    [url=https://researchproposalforphd.com/]research proposal apa[/url] writing proposal [url=https://writingresearchtermpaperservice.com/]elements of a research proposal[/url] write my research paper

  24. Truly lots of awesome data!
    [url=https://domyhomeworkformecheap.com/]do my homework for money[/url] do my math homework [url=https://domycollegehomeworkforme.com/]do my programming homework[/url] do my chemistry homework

  25. Whoa tons of superb information.
    [url=https://writinganessaycollegeservice.com/]writing a college essay[/url] best online essay writing services [url=https://essayservicehelp.com/]article writing service[/url] essay writing service uk forum

  26. With thanks! A good amount of info.
    [url=https://englishessayhelp.com/]help me write an essay[/url] best essay writing service [url=https://essaywritinghelperonline.com/]help with essay writing[/url] help me write an essay

  27. Fine knowledge. Many thanks!
    [url=https://essaytyperhelp.com/]essay writer[/url] help with my essay [url=https://helptowriteanessay.com/]need help writing an essay[/url] writing help

  28. You said it perfectly.!
    [url=https://writingpaperforme.com/]writers of the federalist papers[/url] do my paper [url=https://custompaperwritersservices.com/]professional paper writers[/url] write my term paper

  29. Perfectly voiced indeed. .
    [url=https://phdthesisdissertation.com/]dissertation data analysis help[/url] dissertation meaning [url=https://writeadissertation.com/]dissertation meaning[/url] dissertation data analysis help

  30. You explained that well!
    [url=https://helpwithdissertationwriting.com/]dissertation[/url] dissertation [url=https://dissertationwritingtops.com/]dissertation writing[/url] dissertation help services

  31. Many thanks! A good amount of info!
    [url=https://essaytyperhelp.com/]help me write an essay[/url] how to write a college essay [url=https://helptowriteanessay.com/]help with writing an essay[/url] paper writing help

  32. Thanks! Loads of knowledge.
    [url=https://bestpaperwritingservice.com/]pay someone to write your paper[/url] custom handwriting paper [url=https://bestonlinepaperwritingservices.com/]paper writing service reviews[/url] paper writing service

  33. Superb content. With thanks!
    [url=https://ouressays.com/]research proposal apa[/url] proposal writer [url=https://researchpaperwriterservices.com/]termpaper[/url] custom research paper writing services

  34. Thanks. Lots of content.
    [url=https://writingpaperforme.com/]writing a paper[/url] paper writing services [url=https://custompaperwritersservices.com/]cheap paper writers[/url] cheap paper writers

  35. Thanks. I value it.
    [url=https://writingpaperforme.com/]paper writing[/url] professional paper writers [url=https://custompaperwritersservices.com/]writing paper[/url] online essay writers

  36. Good write ups. Cheers!
    [url=https://essaytyperhelp.com/]essays help[/url] free writing assistant [url=https://helptowriteanessay.com/]essay helper online[/url] essay writing help

  37. Thanks a lot! Awesome stuff.
    [url=https://studentessaywriting.com/]legit essay writing service[/url] college essay writing service [url=https://essaywritingserviceahrefs.com/]writing an opinion essay[/url] cheap essay service

  38. Nicely put. Thanks.
    [url=https://domyhomeworkformecheap.com/]should i do my homework[/url] homework help [url=https://domycollegehomeworkforme.com/]do my homework for me[/url] coursework

  39. You actually mentioned this adequately.
    [url=https://hireawriterforanessay.com/]online essay writer[/url] write me an essay [url=https://theessayswriters.com/]write my essay online[/url] essay writer review

  40. You revealed that well.
    [url=https://quality-essays.com/]pay to write my essay[/url] pay for essays [url=https://buyanessayscheaponline.com/]pay for research paper[/url] pay for essay

  41. Valuable stuff. Thanks a lot.
    [url=https://domyhomeworkformecheap.com/]my homework[/url] xyz homework [url=https://domycollegehomeworkforme.com/]do my math homework[/url] do my homework

  42. With thanks. Numerous material!
    [url=https://essayssolution.com/]write my essay for me[/url] essay writers online [url=https://cheapessaywriteronlineservices.com/]essay writers online[/url] write me an essay

  43. This is nicely expressed! !
    [url=https://payforanessaysonline.com/]pay for an essay[/url] buy essays cheap [url=https://buycheapessaysonline.com/]buy essays online[/url] buy an essay

  44. Valuable material. Appreciate it!
    [url=https://homeworkcourseworkhelps.com/]hire someone to do my homework[/url] hire someone to do my homework [url=https://helpmedomyxyzhomework.com/]do my math homework for me[/url] do my finance homework

  45. Whoa a good deal of very good tips.
    [url=https://quality-essays.com/]essays for sale[/url] pay for paper [url=https://buyanessayscheaponline.com/]buy essay[/url] pay for college papers

  46. Information well utilized!.
    [url=https://argumentativethesis.com/]thesis sentence[/url] thesis binding [url=https://bestmasterthesiswritingservice.com/]thesis help[/url] write a thesis

  47. Nicely put. Thank you.
    [url=https://hireawriterforanessay.com/]persuasive essay writer[/url] ai essay writer [url=https://theessayswriters.com/]write paper for me[/url] write my essay cheap

  48. Many thanks, A lot of forum posts.
    [url=https://helpwithdissertationwriting.com/]dissertation abstracts[/url] dissertation assistance [url=https://dissertationwritingtops.com/]writing a dissertation[/url] dissertations

  49. Excellent advice. Appreciate it!
    [url=https://theessayswriters.com/]professional essay writers[/url] writing a good essay [url=https://bestcheapessaywriters.com/]write an essay[/url] write my essay cheap

  50. Fantastic facts. Regards.
    [url=https://essaypromaster.com/]how to write a philosophy paper[/url] writing a paper [url=https://paperwritingservicecheap.com/]lined writing paper[/url] write a paper

  51. This is nicely put. .
    [url=https://essaywritingservicehelp.com/]essay writing service cheap[/url] essay writing service coupon [url=https://essaywritingservicebbc.com/]custom dissertation writing service[/url] writing essay services

  52. Fantastic material. Thanks.
    [url=https://topswritingservices.com/]essay writing company[/url] college application essay writing service [url=https://essaywriting4you.com/]essay writing service uk forum[/url] best essay writing service

  53. Great data, Regards.
    [url=https://homeworkcourseworkhelps.com/]pay to do my homework[/url] do my programming homework [url=https://helpmedomyxyzhomework.com/]do my college homework[/url] do my college homework

  54. Helpful write ups. Thanks a lot.
    [url=https://bestpaperwritingservice.com/]graduate paper writing service[/url] pay for papers [url=https://bestonlinepaperwritingservices.com/]pay for paper[/url] pay for research paper

  55. Thanks, Ample forum posts!
    [url=https://essaywritingservicelinked.com/]college paper writing services[/url] best essay service [url=https://essaywritingservicetop.com/]essay writing courses online free[/url] grad school essay writing service

  56. Cheers! I appreciate it.
    [url=https://customthesiswritingservice.com/]write a thesis[/url] thesis [url=https://writingthesistops.com/]define thesis[/url] writing a thesis statement

  57. Great data. With thanks.
    [url=https://hireawriterforanessay.com/]essay write[/url] write my essay cheap [url=https://theessayswriters.com/]writing a good essay[/url] write my essay

Leave a Reply

Your email address will not be published. Required fields are marked *