Building a link between your brand and good cause – | Transform your financial management with Ottilie Blog Details Blog

Building a link between your brand and good cause

What is your company's name? As more people think about how a brand's beliefs match up with their own, they're more likely to buy from them.

Here, we'll cover the basics of cause marketing and show you how to use it in a way that feels real and works.


By making a difference in the world, you can connect with your customers in a real way

Engage for Good's data say that there are some interesting facts:


  • Over eighty-one percent of Millennial customers want businesses to say they will do good things in the world, and they want them to show it.
  • A lot of people are more likely to buy something because a company supports things they care about.
  • As long as the business was giving back to the community, 90% of Millennials would be more likely to stay with it.


Businesses are better off when they give back.

Many people are giving to charity even though the COVID-19 pandemic has caused a lot of problems with the economy. This is more than they have ever done before.

When things are hard, people want to help. People also want brands to do more than just make money; they want them to help their communities. That's why cause marketing is so important for businesses that sell things on the web.

What is cause marketing?

Corporate social responsibility (CSR) is a type of marketing that tries to both make money and make the world a better place through a company's marketing efforts. There are two ways to do this:


  • Make sure to help those in need this Christmas by joining a hunger-relief group like Feeding America. They can help those in need by giving them food.
  • It's possible for a good cause to get some of the money that pink goods make. This can happen during Breast Cancer Awareness Month or all year long.


As the disease spreads, more than 1,400 businesses that use eCommerce technology have given to more than 6,000 nonprofit groups, giving them money.


When COVID-19 comes to an end, it won't mean the end of corporate social responsibility or the rise of conscious shopping. Consumers are willing to pay more for a purpose-driven brand's goods, even if they can get the same thing for less from another company. This is because the brand is committed to social responsibility. Unless your competitors have a plan in place already, your business is more likely to lose out to them.

Creating a marketing plan for a good cause

You can start by giving to charities, but the goal should be to make social impact a part of your whole business. It's important for your brand to be linked to causes that you believe in and that also makes sense for your overall brand if you want to build a real cause marketing plan that your customers will like.

It's possible to build a good plan for doing good and getting new customers by following the steps below.

1. Find the right cause

Three things you need to pay attention to if you want your brand to be successful are:


  • It's something that you and your team are really, really into.
  • It's a good match for your company's long-term goals.
  • It should not go against what you've done in the past.


It might be better for a company that sells outdoor clothing to work with a group that helps the environment than one that teaches girls how to code. Similarly, a food company would be better off partnering with a group that fights world hunger than one that just plants trees. Your employees and customers will be more excited and engaged if you choose a cause that is actually in line with your brand's values.

Listen to what is going on in the world around you, but also follow your brand's rules. Whether it is a tropical storm or an entire world pandemic, the future is not predictable and can change at any time. Customers are more and more expecting businesses to help in times of crisis, so shifting your impact efforts to meet the needs of the time is becoming more common.

2. Set the goals for your campaign before you start it.

The goal of your cause marketing campaign: Do you know what you want to achieve? In order to have two goals, one goal should be about making money and the other goal should be about making a positive change in the world. A better idea of how well the campaign worked comes when you look at the data from the campaign.


Source: Thrive

3. Decide on the right tech to use.

You need to figure out how to make your cause and goals come to life after you've set them up. A service like ShoppingGives can help you run your impact campaign and help you get useful data, which is what you'll be looking for. It's also important to choose technology that works well with your current e-commerce platform and mobile apps.

4. People will know about your campaign if you spread the word about

When your new campaign is up and running, it's time to tell people about it! It's important that you do this for both your current customers and the people you've chosen to reach out to who support the cause you've chosen to support. You can get people to show off their purchases on social media by making a hashtag for the campaign.


Source: Terez

There are many parts to your company's overall marketing plan, and one of them is your company's cause marketing. Customers can be a part of your impact plan if you make it easy for them to do so.

Advantages of promoting a cause

You can make your brand stand out from the rest because you use cause marketing to market it.

90% of people are willing to switch brands if the prices and quality are the same as those of a good cause-related brand, according to research. A lack of cause marketing by your competitors gives you a chance to be the one they choose instead, which could help your business.

Increases brand loyalty when you market for a good cause

People have changed how they shop. This has changed: People now think about what they buy a lot and are more likely to be loyal to brands that help people. As much as your brand is in line with a cause that your customers care about, the better. There are a lot of things that brands should talk about with their customers when they talk about social impact. This way, you can figure out what they care about. To get more people to spread the word about your business, do this. You might even get a fan, which is the best way to get people to do that.

It can boost sales when using Cause Marketing

In a study, more than half of customers are willing to pay more for something that is good for the environment or people. You no longer have to be cheap when it comes to value alignment. Become the best at that.


Source: Givz


You can show what your brand stands for through cause marketing. You can also connect with your customers better and make a positive change. This is only going to get better. When brands give back, they will build long-term relationships with customers who share their values, which will help them grow their business. This is good for brands, customers, and nonprofits in the long run: cause marketing is good for them all. You can start at any time.


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6 Responses

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