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Increase the Number of People who Trust You on Social Media by using Visual Galleries

March 29, 2022
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Brands have the chance to collect and share user-generated content (UGC) that is linked to their products because of the rise in the popularity of images on social media. With visual user-generated content (UGC), customers have a chance to shine while brands get a powerful tool for building trust, forming communities, and boosting sales, all of which are important for business. Some people think that visual material can be a good way to get people to come back and to bring in new people who might be interested.

An honest picture of a customer can help people make purchasing decisions

Visual marketing is a big part of social commerce. 53 percent more likes, 104% more comments, and 84% more click-throughs happen when there are pictures in social media posts. 64 percent of people are more likely to buy something online after watching a video. Brands have a hard time coming up with enough new and interesting pictures to show on all of their platforms.

Source: Cluse This is where visual user-generated content can help. No one can beat customer-generated images and videos when it comes to making people buy something or increasing sales. There is also a lot of new visual user-generated content (UGC) being made and shared by customers, which means you'll never run out of things to put on your website and social media pages.

How photos of real customers on product pages make them more likely to be bought

Your product pages are likely where any buyer who has made it there is looking for more information about the product they're thinking about buying, and they've said they want to buy it. Having pictures of products that look good and are well-lit isn't enough. Shoppers want to know how the products will make them feel if they buy them.

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Source: Frank Bod It's a good idea to use this time to show off your best pictures of people using and enjoying the product, which will make people more confident about it and thus make them want to buy it. When Vanity Planet ran A/B tests on their product pages, they found that when they used user-generated images, they saw a 6.56 percent to 8.11 percent rise in conversion rates.

Instagram galleries are a good way to show your customers how your products are used in the real world, so put them up

User-generated content (UGC) can also be used to help people make decisions. It can show that people use and like your product. By looking at pictures of people who wear the same product in different ways, shoppers can get a better idea of how it looks when it's worn in real life. Many pictures of the item are on your product page, but there isn't a picture of a person in it. People may like the print but not know how to tie it. Seeing pictures of other people wearing the clothes can make people want to buy them, which makes them want to do the same.

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Source: GoPro There is a good chance that your customers are already posting pictures and videos of your products in reviews or on social media sites like Instagram. It's a great way to let real people do your marketing for you by collecting them and putting them in beautiful visual galleries.

Build a group on Social Media, not just a list of customers

It is important for your business to connect with your customers on an emotional level because most people now buy things online. Customers who have a good experience with a business will naturally recommend it to other people. This encourages them to become brand advocates because they naturally recommend the business to others after having a good experience with it. There are a lot of ways your brand can build an online following, like the ones below:

Promote the use of images and videos in customer reviews.
Make it easy for Instagram users to tag your brand in their photos and videos.
You should make a hashtag for your customers if you want them to use it when they post images on social media.
Online, set up a contest where customers can send in their best work and compete for a prize.

Source: Summer Fridays With these tactics, you'll be able to make visual galleries that you can use to show how much your brand cares about what you sell. You can use these galleries on product pages and other parts of your website and social media to show off your brand's passion for what you sell. if you do this, you'll be able to build stronger relationships with your current customers and get new customers to join your group. This will help you get more people to join your group.

Summary

This is a good way for brands to show that they're real and give customers a say. Customer-generated content (UGC) is a good way for brands to show that they're real and give customers a say. When you use customer photos and videos as social proof for your products, you get more people to buy them, which means more sales.

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