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A Complete List of UX Design Methods and Deliverables

  The most common tools, methods, processes, and outputs that designers use when making digital products.    

Service Blueprint

A map that shows all the points where a customer interacts with your brand and the key internal processes that go along with it. It helps to see how customers move through different channels and how you could improve that flow.  

Consumer Journey Map

    A diagram that shows the many (and sometimes hidden) steps that customers take when they use a service. It lets designers understand the consumer's goals and needs at each step of the journey and come up with design solutions that are right for each.  


    Through the creation of a fictional character, you can get a clear picture of the target audience's demographics, behaviors, needs, and motivations. With personas, it's easier for designers and digital teams to understand how customers feel during the design process.  

Ecosystem Map

  A diagram of the company's digital properties, how they are linked, and how they fit into the company's overall marketing strategy. Gives you ideas on how to use new and old assets to reach the business goals of the brand.  

Competitive Audit

    An in-depth look at the products of your competitors that compares the features they already have. It helps you understand industry standards and find places where you can make changes.  

Value Proposition

    In the early stages of defining a product, this is a process that boils it down to what it is, who it is for, and when/where it will be used. This helps the team figure out what the product will be and come to a decision.  

Stakeholders Interviews

    Scripts for interviewing the most important people in a project, both inside and outside of the company, to learn about their goals. It helps decide what features are most important and what key performance indicators are (KPIs).  

Key Performance Indicators

    Pre-set criteria to measure how well strategic goals are being met or how well operational goals are being kept. KPIs help you make design decisions along the way and are an essential way to measure how well your work is doing.  


    The group process of coming up with ideas that can be used to answer a given creative brief. This lets the team see a lot of different design options before deciding which one to go with.  


    A group of people who work together to gather images and references that will eventually become the visual style guide for a product. It lets designers and clients agree on how the product should look before they spend too much time on it.  


    A comic strip that shows the sequence of things that people do when they use the product. It turns features into real-life situations, which helps designers understand what the user is going through and get a first look at the product's scope.  

User Flow

  A picture of how the user moves through the product to complete tasks. It shows how the site is set up from the user's point of view, which makes it easier to see which steps could be changed or made better.  

Task Analysis

    A list of the information and steps that are needed to complete a task. It helps designers and developers understand how information moves through the system as it is now. Allows tasks to be given to the right people in the new system.  


    A look at the different ways that content and data can be put into groups, such as news site topics, e-commerce product groups, etc. Helps designers figure out how to structure the content to meet the needs of the user and the goals of the organization.  

Content Audit

    The process of making a list of all the content on a website. This list will be useful at different points in the project. It will help you see the big picture, figure out the content strategy, and check each page's details.  

Heuristic Analysis

    A detailed look at a product that shows both what works and what doesn't, based on well-known interaction design principles. Helps you see how the product is right now in terms of how easy it is to use, how well it works, and how efficient it is.  


    One of the most common IA deliverables is a diagram that shows how the website's pages are set up in a hierarchy. It makes it easy to see how a website is put together and how to get around it.  

Product/Feature Roadmap

    A product's plan for how it will change over time, with the most important features listed first. It could be a spreadsheet, a diagram, a fully documented backlog, or just a series of sticky notes. Shares with the team the product strategy and the steps that need to be taken to reach its vision.  

Use Cases and Scenarios

  A full list of all the ways users can interact with the product, like if they are logged in, if they are not logged in, if it is their first visit, etc. Makes sure that all possible actions and how the system would react in each case are carefully thought through.  

Metrics Analysis

    Analyze the numbers that an analytics tool or your own database gives you about how the user interacts with your product, such as how many clicks they make, how long it takes them to move around, what they search for, etc. Metrics can also "uncover the unexpected," bringing to light behaviors that aren't obvious in qualitative user tests.  

User Interviews & Focus Groups

    A group of people who talk about a certain question or topic. Teaches about how people feel, what they think, and even how they speak. Useful when the team doesn't know much about the people they want to reach.  

Quantitative Surveys

    Questions where an answer is a number. A quick and cheap way to find out how happy users are with the product and what they think about it. It could show the need for more tests and research on quality.  

Usability Testing

    One-on-one interviews in which the user is asked to use a prototype or product to do a set of tasks. Validates flows, designs, and features and gets feedback on them.  

Card Sorting

    A method that involves asking users to sort content and features into open or closed groups. Gives you feedback on the order, organization, and flow of your content.  

A/B Test

  By giving different users different versions of your product and comparing how well they work, you can find out which one works best. Great for optimizing landing pages and funnels.  


    A technology that looks at how the user's eyes move over the interface. Gives information about what keeps people interested on the screen and how the way they read could be made better by design.  

Accessibility Analysis

    A study to see if everyone, including people with hearing, movement, cognitive, and other types of disabilities, can use the website.   Sketches     A quick way to see what a new interface will look like, either on paper or with software. Sketches can be used to quickly get feedback from team members and users on product ideas and design plans.  


    A low-fidelity visual plan that shows the page's structure, hierarchy, and most important parts. Before going into high-fidelity, pixel-perfect deliverables, it's helpful to talk about ideas with team members and clients and to help designers and developers do their jobs.  


    A prototype is a clickable wireframe or mockup that acts like the website's navigation and features. It's a quick way to test and confirm product flows, visuals, and experiences before the product are fully built.  

Pattern Libraries & Design Systems

    A hands-on library with examples (and code) of interaction design patterns that can be used all over the website. It not only helps keep things the same, but it also makes it easier to improve and keep things in good shape when needed.  

Diary Studies

    A diary study is a way to get information from people over time. Participants report on their own behavior, frustrations, opinions, wants, and goals at set times or in response to carefully designed tasks or prompts.  

Mental Models

  Mental models are how people explain how they see the world. They have an effect on product design at every step, from coming up with an idea to how an experience is seen.  

Design Sprints

  A Design Sprint is a unique five-day process for testing ideas with customers and solving big problems through prototyping and testing.

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