If you’re reading this article, there’s a good chance you already have a way to setup Pre-Orders in Shopify. If not, checkout our Shop Pre Order Manager on Shopify. Pre-Order sales have regularly shown to be a wonderful way to increase order volume and product interest over time when combined with an efficient marketing approach. Here are a few things to consider or keep in mind when you prepare your Pre-Order sales campaign.  

1. Clearly state the terms of the Pre-Order.

  Set explicit terms for your pre-orders from the start to guarantee that your customers know exactly what to expect when they buy. The release and shipment dates, for example, should be clearly specified on your product sites. In addition, any special Pre-Order terms or conditions should be noted or linked to.   Setting client expectations can help you avoid/minimize time spent answering customer queries, as well as enhance buyer confidence when making a transaction. Customers are likely to have the following queries concerning Pre-Orders:   If I change my mind, can I obtain a refund?   When does my credit card for a pre-order get charged?   Is it possible to return a Pre-Order once I've received it?   Is there a cap on how many Pre-Orders I may place?  

2. As part of the Pre-Orders, consider including a discount or bonus.

  While the ability to secure a product early may be enough to entice some customers, if you can include a discount (5 percent -10 percent is ideal, depending on your margins) or an Early-Shipping offer as part of the Pre-Order, it can go a long way toward helping you get more customers over the line and increase orders.   One of the best features of the Shopify Pre-Order Manager app is that it allows you to generate discounts for your Pre-Orders while also tracking sale data in one place.  

3. Make use of scarcity to enhance sales.

  It has been demonstrated in consumer psychology that we, as consumers, place a higher value on products that are rare rather than plentiful. With that in mind, here are a few sales techniques you may use to assist boost your Pre-Order sales:   The remaining Pre-Orders that can be ordered are highlighted.   On your product page, include a countdown timer.   Show how many Pre-Orders there have been so far.   Provide a discount for pre-orders.   Note: The Pre-Order Manager software allows you to set client order limitations to ensure that no single consumer places an unusually large number of pre-orders.  

4. Create a timeline for your marketing and sales efforts.

  While this element is self-evident, it is nonetheless critical, and we may be able to provide you with some more marketing channel suggestions. In fact, it was discovered that on the first day of Pre-Order availability, 28 percent of total Pre-Orders were created in several businesses.   The effectiveness and ultimate Return on Investment of your Pre-Order sale will be mainly determined by how much traffic you already attract through your store and marketing platforms. While you may already be utilizing or considering paid, email, and social media marketing, modest advertising hacks like putting banners to your homepage or relevant collections can assist raise awareness.   Consider the following factors while designing your Pre-Order sale timeline:   When will you make the pre-order announcement?   What types of marketing channels will you use to raise awareness?  

5. Study from the best in your field.

  Consider the dominant brand in your sector or area, and what their most recent successful product was. Consider the following if they offered a pre-order: When did they announce the pre-order? How soon after the release? On which marketing channels did they concentrate their efforts? What kind of deals did they throw in with the pre-order?   Customers can have differing behaviours across industries and niches, by analyzing what your competitors are doing and finding ways you can improve on them is a great strategy to help your sale campaign succeed before it’s even started.