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30 Free SEO Tools You Can Use on Your Website in 2023

If you know how search engine optimization (SEO) works, you can use it for more than just search advertising and making sure people can find your site when they search for relevant keywords. Search engines show us what we all want, what we're curious about, what we're worried about, and what we're interested in. Knowing the basics of SEO can help you be a better entrepreneur in general. For example, you can use the number of searches to figure out how popular an idea for a product is, and you can use empathy to write better copy. Many of the best eCommerce SEO tools cost $100 or more per month, which isn't great if you're just starting out or still trying to figure out SEO. So, we put together this list of free SEO tools that you can use for everything from researching keywords to analyzing backlinks.  

Top 10 Free SEO Tools to Drive Traffic to Your Website:

  1. MozBar SEO toolbar
  2. Bing Webmaster Tools
  3. Ahrefs
  4. SEO Review Tools
  5. SEMRush
  6. AnswerThePublic
  7. WordStream by Local IQ Free Keyword Research Tool
  8. Keyword Tool
  9. Seed Keywords by Red Evolution
  10. Ubersuggest free keyword suggestions
For many eCommerce businesses, getting people to visit their website is a constant goal and challenge. These free search engine marketing tools can help you get more people to visit your site by making it better for search.  

1. MozBar SEO toolbar

  SEO   MozBar is a free Chrome extension that lets you see the Page Authority, Domain Authority, and Spam Score of any page or site. This is especially helpful when you run a competitor keyword analysis, which will tell you how hard it might be to get a good ranking and how many quality backlinks you might need to build. MozBar also has other tools that make it easy to check on-page SEO and see how useful a backlink from a certain page might be.  

2. Bing Webmaster Tools

    Bing Webmaster Tools has a wide range of SEO features, such as tracking backlinks, researching keywords, and auditing sites. You can also run reports with the free SEO tool. The Bing URL Submission Plugin for WordPress also sends new URLs from your site to the Bing index automatically, making them easier to find.  

3. Ahrefs

Ahrefs has a set of free and paid SEO tools that can be used for many different things.
  • Free Keyword Generator: Find out what people are searching for on Google, Bing, YouTube, and Amazon, as well as the number of searches and related questions.
  • Free Backlink Checker: Search the web to find the top 100 other sites that link to yours.
  • Free Keyword Rank Checker: Find out where you stand for the keywords you choose.
  • Free Broken Link Checker: enter your website URL to see 10 broken links

4. SEO Review Tools

    SEO Review Tools is one of the best places to find a lot of free SEO tools all in one place. It has more than 60 tools, each with its own set of features. These tools include technical SEO tools, content SEO tools, and an SEO authority tool.  

5. SEMRush

SEMrush is a powerful SEO tool that has a lot of different features. Most of SEMrush's free tools can only be used with a paid account, but the following ones can be used without a fee:
  • Position Tracking: check your search rankings; up to 10 keywords are free.
  • Site Audit: a content and technical SEO audit of your site; up to 100 URLs are free.
  • Listing Management: Local listings on more than 70 platforms can be checked for free.
  • SEO Content Template: make a content brief for your keyword of choice; 1 free template
  • SEO Writing Assistant: advice on how to write content that is optimized for your keywords, and one free template
  • On Page SEO Checker: Get tips on how to improve existing content; up to 10 keywords are free.
  • Keyword Magic Tool¬†and¬†Keyword Overview: run 10 free keyword research reports each day
  • Domain Overview: analyze up to 10 competitors for free
SEMrush also has a free trial that lasts for seven days.  

Free tools to do keyword research for SEO

Keyword research is an important part of SEO because it helps you plan your content. You can figure out which words and phrases to focus on with the help of free SEO keyword analysis tools.  

6. AnswerThePublic

    There are both free and paid ways to use AnswerThePublic. You enter a keyword or URL into its free tool. AnswerThePublic will then give you a list of related keyword ideas in the form of phrases and questions. These make great headers for content marketing in blog posts and on FAQ pages. You can either look at the keyword list in a CSV file or use the visual analyzer.  

7. WordStream by Local IQ Free Keyword Research Tool

    The free WordStream keyword tool also suggests words and phrases that you should use in your SEO strategy. Enter a keyword or the URL of your website to get a list of keyword suggestions and how hard they are to rank for. It's a great tool for finding both short-tail and long-tail keywords to target, based on industry and location.  

8. Keyword Tool

  Keyword Tool is another great tool for finding keywords to use on Google, Bing, YouTube, Amazon, and social media sites like Twitter and Pinterest. With a free account, you'll get lists of suggested keywords. With a paid account, you'll also get information like the number of searches and how hard the keywords are.  

9. Seed Keywords by Red Evolution

    Seed Keywords is another tool for finding keywords, but it works differently than the other ones. Seed Keywords uses crowdsourcing instead of giving keywords and information about how often and how many people search for them. You ask people to imagine themselves in a hypothetical situation and then ask them what they would search for in that situation.  

10. Ubersuggest free keyword suggestions

  Ubersuggest is a free tool that lets you get keyword suggestions based on a URL or a target keyword of your choice. With a free account, you can do three searches per day. If you want to do more, you have to pay for a subscription. Ubersuggest will give you a long list of keyword suggestions that you can use to come up with ideas for products, ways to get more organic traffic, your next blog post, and more.  

Free tools for local SEO

Local SEO should be a top priority for any business with a physical location, whether it's a permanent store or a weekly table at the farmers market.  

11. Synup Listing Scan

    The Listing Scan from Synup is a full audit and review of all of your local listing profiles. Enter some basic information, and the free SEO tool will check your Google listing and other third-party listing sites like Yelp and your local chamber of commerce. Reviews will also show you your reputation.  

12. BrightLocal

  BrightLocal gives small businesses a lot of free local SEO tools that they can use. Here are some of these tools:
  • Google Review Link & Place ID Generator: customers can make their own Google review links and share them.
  • Local RankFlux: track daily rankings and look for possible changes to the algorithm
  • Local SERP Checker: perform localized keyword research
  • Local Listings Health Scanner: search the web for incomplete, out-of-date, or wrong information about your business.

Free tools to check your website and improve its content

Content is one of the most important parts of any SEO strategy. Content is more than just your blog; it also includes metadata, product pages, support articles, and even your homepage. With these free SEO tools, you can analyze your content to make it better at getting clicks and keeping people interested.  

13. Screaming Frog SEO Spider

  Screaming Frog SEO Spider is a free SEO tool that checks your website for broken links and other SEO problems that could hurt the user experience and, in turn, your rankings. Screaming Frog will check up to 500 URLs for free and tell you which ones need work. You can pay for more URLs as well.  

14. Yoast SEO WordPress plug-in

  Yoast SEO is a free plug-in that can be used with both WordPress and Shopify. It makes it easy to add structured data to the pages of your website. Basically, this makes sure that you use your keyword in the right places, like headings, meta tags, meta descriptions, and so on. Yoast gives feedback on the content in real-time.  

15. Rank Math WordPress SEO plug-in

  RankMath is a plug-in for WordPress that helps both big and small businesses with SEO. You can use a free account that comes with 18 predefined schema types and full integrations with Google Search Console, Divi, and Elementor. Simple SEO audits can also be done. Paid accounts have more features, like the ability to use Google Analytics, track your rank, and get SEO reports.  

16. GTmetrix

    GTmetrix is a free SEO tool that checks your website's speed, performance, and structure to see if there are any problems. Sign up for a free account to see videos of your site loading so you can find problems.  

17. HigherVisibility Google SERP Snippet Optimization Tool

    The Google SERP Snippet Optimization Tool is a real-time editor that can help you write meta titles and descriptions that are optimized for search engines. As you type text into the form field editor, the free SEO tool will show you how it would look in a real Google search.  

18. Merkle

  Merkle also has a couple of free SEO tools that you can use to make sure that the content on your site is optimized for traffic from organic search.  

Free Google SEO tools

19. Google Analytics

    Google Analytics is a powerful tool for analyzing websites. It has SEO metrics that give you real-time information about how your website is doing and how well it shows up in search results. Put the HTML code into the code of your website to start using Google Analytics for free.  

20. Google Search Console

    Google Search Console, which used to be called Google Webmaster Tools, is a free tool for analyzing how well your website does in Google searches. With it, you can dig deeper into your data to find out click-through rates and which keywords you rank for. You can also submit XML sitemaps and individual URLs for ranking.  

21. Google Keyword Planner

    Google Keyword Planner lets you do two main things: find new keywords to target and find out how many people search for your chosen keywords and what the future holds for them. It will tell you how many people search for each keyword and how competitive it is for paid campaigns.  

22. Google Trends

    Google Trends is another great tool for finding keywords that can help you with your SEO strategy. If you type in a topic or phrase, Google Trends will show you line graph charts that show the peaks and valleys of how often that phrase is searched. It will also tell you where in the world the phrase is popular, as well as other keywords that are popular right now.  

23. Google Business Profile

    Google Business Profile is a free local SEO tool that is very important. With it, you can make and manage your Google listing, which shows up when someone searches for your business. This is also what Google Maps shows. To use this tool, you must have a physical business location, so online-only brands may not find it as useful.  

24. Google PageSpeed Insights

  PageSpeed Insights is a diagnostic tool that can help you find SEO problems with how long a page takes to load. If it takes too long for your site to load, your SEO rank will go down. Just type in your URL to get an SEO audit and a list of suggestions for how to make your site work better. You can do SEO analysis and tests for both desktop and mobile devices this way.  

Free SEO tools for building links and checking backlinks

Search engines also like sites that look like they are trustworthy. One way to boost your credibility is to get backlinks, which are links from other sites, preferably ones with high domain authority.  

25. Monitor Backlinks Free Backlink Checker SEO Tool

    Enter the URL of your website into the Free Backlink Checker SEO Tool to see which other sites link to it. You can also pay extra money to get more features.  

26. Help A Reporter Out (HARO)

    HARO is a website that helps journalists get in touch with sources. Because of this, it's a great place to build relationships with the press, who can promote your brand and provide backlinks to your website. Look at the requests and send your work to those that fit.  

27. Qwoted

    Qwoted is a free tool for SEO that works like HARO. With it, you can set up a profile to show that you know a lot about the database. Then, Qwoted will match you with journalists who are looking for sources like you. This is a great way to build relationships with the press and get backlinks.  

28. Help A B2B Writer

    Even though HARO and Qwoted cover almost every industry, Help A B2B Writer may be especially useful for B2B companies. Journalist requests are only sent to sources that qualify, so you won't have to sort through a lot of requests that don't have anything to do with your business.  

Free SEO tools for Amazon

Amazon is also a very popular search engine for people who buy things online. Some of the above tools also have Amazon SEO features, but these tools are made to help sellers optimize their listings on third-party marketplaces.  

29. Sonar by Sellics

    Sonar is a paid tool that lets you search for Amazon SEO keywords and ASINs for free. Find suggested keywords for your product, as well as the estimated number of searches for those keywords and similar products that are already on Amazon.  

30. Amazon Keyword Research By Helium 10

    Amazon Keyword Research also lets you do SEO research based on keywords and ASINs. This tool will also give you an estimate of the number of competing products, the type of match, and how often related words are used.  

With these free SEO tools, you can get more people to visit your site

There are a few paid software suites with a lot of features that can help with most SEO needs, from keyword research to backlink analysis. But the above tools can be pretty helpful for what they cost (free).  

Free SEO tools FAQ

What SEO tools are free?

  • Google Analytics
  • Google Search Console
  • Ahrefs Website Checker
  • Screaming Frog
  • Synup Listing Scan
  • Answer the Public
  • Google Keyword Planner
  • Google Trends
  • And more; view the full list above

Which free SEO tool is the best?

  • Google Analytics
  • Google Search Console
  • PageSpeed Insights
  • Screaming Frog
  • MozBar

What is the best free tool for keyword research?

  • AnswerThePublic
  • Ahrefs Keyword Generator
  • Keyword Tool
  • WordStream Free Keyword Research Tool
  • Seed Keywords

What's good about using a free SEO tool?

  • No cost
  • Get content ideas
  • Drive traffic to your website
  • Diagnose SEO issues
  • Test a tool before paying for it

What are the downsides of a free SEO tool?

  • Limited features and functionality
  • Lack of or inferior customer support
  • May require the use of many tools to fill gaps

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One Response

  1. Thanks for another informative blog. The place else could I am
    getting that kind of information written in such a perfect method?
    I have a project that I’m simply now working on, and I have been at the glance out for such information.

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